In the early 1960s, for the first time, the police of the city of Philadelphia used the term Black Friday to describe the chaos caused by this event. Blazing on this Friday in stores and throughout the city caused trouble for the police, and that’s why they named this day Black Friday
According to the Iran digital economy annotation, A few years ago, for the first time, Digikala online store used this opportunity to sell products with special discounts together with the big stores of the world. After a few years, this tradition has become established in Iran and all stores and businesses try not to miss this opportunity.
Digikala’s Black Friday campaign was held from December 1 to 7, and some of the data related to this campaign are interesting and thought-provoking! For example, how can one person buy more than one billion tomans in this campaign? Or knowing that people from the farthest parts of Iran, such as Nuk ju village in Sistan and Baluchistan, did not miss this opportunity either.
1 billion and 51 million Tomans, the largest purchase amount by one customer
What do you buy from Digikala? Consumer goods? Digital goods or household appliances? How much was your total purchase from Digikala? On this year’s Black Friday, one of Digikala’s customers seems to have opened an account a lot (when we say a lot, it really means a lot) on Black Friday, and in his numerous orders, he bought a total of 1 billion 51 million 204 thousand Tomans in these seven days!
Also, a Digikala customer spent 245 million 779 thousand 800 Tomans in just one order. The cheapest order amount was 2,800 Tomans!
One order with 377 items!
On Black Friday this year, one customer had 377 items in just one order.
But another customer also draws attention in the statistics; A person who placed 246 different orders in seven days of Black Friday. Some of his orders had a single item and others had multiple items.
The first half hour of Black Friday, the market was very busy!
In all these seven days, the traffic of DigiKala was much higher than normal and a total of more than 24,400,000 users visited DigiKala, which led to the creation of more than 71 million sessions in these seven days. But in the first half hour of the beginning of the Black Friday campaign, that is, from 0:00 to 0:30 on the first of December, 761 thousand and 322 users went to Digikala at the same time in order not to miss the first discounts of this campaign. It was a record; An exciting competition between 761 thousand users to get the best discounts!
The best selling item in terms of number was a pen
Black Friday’s best-selling products in terms of number generally consist of food and health products. Of course, the product that has the highest number of sales is not included in any of these categories; “Panther Super Smooth Nano Antibacterial Dispenser” has been the best-selling item on Digikala Black Friday.
The 5 best-selling products of Black Friday in terms of number are:
1. Dr.Panter super fluid nano antibacterial pen
2. Spaghetti, diameter 1.2, macaroni amount 700 grams
3. Chin Chin tomato paste – 800 grams
4. 12 watt Cyrox SMD lamp, model A60, base E27, pack of two
5. Thin cotton sanitary pads, soft model, size L, thick, pack of 10 pieces
The best-selling item in terms of rial value was the iPhone 13.
The list of products with the highest sale value of riyals is generally related to mobile phones. It seems that many customers were not in a hurry to buy a phone and held back to take advantage of Digikala’s Black Friday opportunity to buy cheaper.
The 5 best-selling products of Digikala Black Friday in terms of sale value in rials are:
1. Apple iPhone 13 CH dual sim card capacity 128GB and 4GB RAM – Not Active
2. Samsung Galaxy A14 mobile phone, dual SIM, 64 GB capacity and 4 GB RAM – Vietnam
3. Xiaomi Redmi Note 12 4G mobile phone with two SIM cards, 256GB capacity and 8GB RAM – Global
4. Samsung Galaxy A54 5G mobile phone with two SIM cards, 256GB capacity and 8GB RAM
5. Samsung Galaxy S23 Ultra mobile phone with 256 GB SIM card capacity and 12 GB RAM – Vietnam
The most searched word was “phone”.
In the 7 days of Black Friday, the word “phone” was the most frequently searched term in the Digikala search box. The names of gadgets and digital goods can still be seen in the next categories.
Digikala started its business by selling cameras and for a long time only digital goods were available. Therefore, it is not far from expected that most of the old and loyal customers of this online store are those who are interested in technology and digital goods.
Over a million orders in seven days
In the seven days of Black Friday, more than 687,000 Digikala customers placed more than one million orders, and a total of more than 5,900,000 large and small items were sold. In the specification section, Digikala’s best-selling product on Black Friday, i.e. the Panther antibacterial pen, which is 15 cm long, is mentioned. Let’s be a bit pessimistic and assume that all goods are as small as this one. With such an assumption, if we put all the sold products (in this pessimistic state) together, without a gap, its length reaches more than 721 km; It means that we can cover almost the distance from Tehran to the border of Mehran in Ilam province with a pen!
A discount of 299 billion tomans was offered
In Digikala Black Friday, more than 27 million varieties of products were discounted and loyal customers bought them on time. In these 7 days, a total of more than 299 billion and 141 million Tomans discounts were offered to customers. A number that the best word to describe is “strange”!
A store as big as Iran
In the 7 days of Black Friday, orders were registered in Digikala from all over Iran. From Urmia to Saravan and from Inchebron to Abadan, the orders of all kinds of goods needed by users were registered and delivered to them.
The highest number of orders was related to Tehran province, which took the first place in terms of the number of orders by a large margin. In the next ranks were the provinces of Isfahan and Khorasan Razavi.
Also, the most orders were related to the city of Tehran, followed by the cities of Isfahan, Islamshahr, Mashhad, Karaj, Shiraz, Urmia, Tabriz, Ahvaz and Rasht.
However, Digikala users do not only reside in cities, and orders were registered from 6,882 villages in total on Black Friday. The farthest village from which registration was ordered in this campaign is Nuk ju village in Mehrgan section of Saravan city located in Sistan and Baluchistan province.
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