Iranians are the fourth most tea-drinking people in the world. But it seems that the foundations of the throne of this drink are shaking in Iran, and coffee is rapidly taking the place of tea
According to the Iran digital economy annotation, This is shown by the numerous coffee shops and cafes in the streets of the city and villages, as well as the statistics of the Divar platform; Because of the 13 million searches related to coffee and tea on the Divar website and application in the first half of this year, the share of coffee-related searches was 42% and tea-related searches was 58%.
In this statistic, although tea still ranks first, the distance between coffee and it has decreased significantly. This is despite the fact that until just a few years ago, it was strange to think that coffee could be present in Iranian parties and gatherings as a drink along with tea.
The reason for this report is World Espresso Day, and we in “Divar Newsroom” have taken a look at Divar ‘s data about this drink, to see how much coffee users drink, what brands of coffee makers they search for, and whether they are looking for coffee or tea more?
A brief history of the coffee machine
Some global estimates say that people around the world drink more than 2.2 billion cups of coffee every day. It is impossible to brew and prepare this amount of coffee with traditional methods and facilities. It has been a long road to get here. From the beginning of the 19th century, when the French invented the first modern coffee machine, about 100 years had to pass until the Italians invented the first generation of espresso machines.
Machines that made it possible to brew coffee very quickly and gradually became more advanced, were able to open their place in cafes all over the world.
“Espresso maker” or “coffee maker”?
Users search for various types of coffee machines, including coffee makers and espresso machines, using the general name “coffee maker”; However, the output of their searches shows that they are mostly looking for machines that process “espresso” and less for machines that make coffee in other ways.
The proof of this is that in the first half of this year, the users of the Divar searched for the words “coffee maker” and “espresso maker” a total of 4 million times, among them, “coffee maker” was searched 1.3 times more than “espresso maker”. Of course, these words have been searched both alone and together with other phrases. From the phrases that were searched next to each of these words, it appears that users meant “coffee maker” in many of these searches, “espresso maker”.
Popular devices
In the first half of this year, Divar users have searched for 42 coffee maker brands on this platform. Among these brands, “NOVA”, which is mainly for home use, has the largest share, followed by DeLonghi and Mebashi brands. These three brands have allocated 84% of searches to themselves.
400 years of “coffee drinking” in Iran
How long have we Iranians been drinking coffee? Mosaheb encyclopedia says that since 4 centuries ago, Iranians drank coffee. Contrary to what many of us think, coffee did not originally come from South America, nor did we Iranians get to know it recently. The coffee plant was originally cultivated in Yemen and Ethiopia, which were located on both sides of the Red Sea, and it went to Europe from these countries.
In Iran, coffee and coffeehouses had made a place in the daily life of Iranians much earlier than tea and teahouses. About 4 centuries ago, that is, in the middle of the Safavid period, in Isfahan, Qazvin and many cities of Iran, “coffee house” was common, and contrary to today’s custom, they did not drink tea, they drank coffee. Since then, the name “coffeehouse” has become a part of daily Persian language.
It was only about 200 years later, that is, during the Qajar period, that tea slowly replaced coffee and became the popular drink of Iranians.
Is tea or coffee more popular now?
In the first half of this year, in all categories and subcategories of the Divar , more than 13 million times words related to tea and coffee were searched, and the search share of all words related to tea was 58% and words related to coffee were 42%. These shares show that apparently tea is more popular than coffee among Iranians, but at the same time it also says that, at least among Divar users, there is not much difference between them.
This data alone cannot tell how the ratio between the popularity or demand of coffee and tea among all Iranians is, or since when such a ratio was established and what was its trend from the past to the present, for this reason, it cannot predict the future. Of course, to get a picture of the future, it is necessary to conduct independent research.
However, if we see this significant demand for coffee and its necessities in the heart of the change that is taking place in the lifestyle of the society, especially in recent years, perhaps this data is another sign of the shedding of Iranian society’s skin.
Maybe coffee is really going to become the most popular hot drink of Iranians again. It seems that tea is slowly giving way to coffee.
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