“Next to Divar”; Aggregating different service providers to solve users’ problems

Divar has provided an open platform so that service providers in various fields of payment, transportation, etc. can offer their services on it and find new customers

According to Iran digital economy annotation, Divar platform has decided to offer a product that can be an efficient and attractive solution to solve users’ problems. Divar, whose number of users has now exceeded 53 million and is one of the main online trading platforms in the country, has recently presented a product in cooperation with other service providers that, according to the chief product manager of Divar, has no similar example in the world.

“Next to Divar” is this new product, which by creating an open platform allows other businesses and service providers to appear on the Divar platform and cooperate with the Divar and provide services to Divar users by integrating services.

The managers of Divar platform say that their main goal of providing this service, which is a fundamental change in their platform, is to improve the user experience by creating open innovation in cooperation with the country’s technology ecosystem.

What service does “Next to Divar” provide?

“Next to Divar” is a platform for adding information and services to the Divar. That is, companies and startups can help users experience easier and more reliable buying and selling while developing their business by providing their services next to the Divar. In an interview with Zomit, Sadra Aliabadi, the chief product manager of Divar, explains about this service as follows:

Our service as a C2C platform is to connect buyers and sellers and our mission is to empower retail sellers to sell their products. In this service chain, there are a series of services, such as secure payment, authentication, product delivery, etc., for which we decided to use other businesses that specialize in these fields. In fact, we saw that specialized businesses know some of these services better than us and can be strategic partners for us that provide a special service.

Which servers are present in the “next to Divar”?

One of the examples of this cooperation and the presence of other businesses in the Divar was the news that was published about the cooperation of “Tomen” with the Divar platform. In fact, the services of the Toman platform have been added to the Divar platform in the form of an extension so that when the transaction between the buyer and the seller reaches the payment stage, the user can use the Toman service and experience a secure payment without worrying about fraud.

According to the explanation of the Divar platform, in this method, the money paid for the purchase of goods or services or as a deposit is placed in an intermediary account and is transferred to the other party’s account only after the user’s approval, thus eliminating the risk of fraud with this method. goes.

These changes in the way the product is presented did not occur only in the payment section, and in other stages of buying and selling, different service providers provide services to users on the Divar platform. For example, sending goods through the Divar is one of the constant needs of users, and now with the placement of Snappbox, Tapsipack, Podro, Postex, etc. next to the Divar , the buyer and seller of goods can send the desired goods by choosing any of these services.

Therefore, Internet service providers in different fields can develop their extension and find the right customer for their services by being next to the Divar with the lowest cost. Divar ‘s senior product manager says: “Next to Divar , we have opened the API so that service providers can integrate with Divar ‘s platform and provide their services to customers, and Divar ‘s value chain is complete.”

Sadra Aliabadi announced the addition of 30 service providers to the side of the Divar and says that this number will increase in the future so that users have a safer and more convenient experience in buying and selling:

Up to this moment, there are more than 30 service providers who provide service on the side of the Divar , the rest of the service providers are also preparing their products and extensions. For example, except Toman, three other secure payment service providers are being added to us, and we have several delivery services such as Snap, Tapsi, Padro, etc., the number of which will increase over time. We have no restrictions on accepting cooperation with service providers; In fact, it is an open platform where any service provider can offer their services.

According to the statistics of the Divar platform, 500,000 ads are registered on this platform daily, but in some cases, users could not easily use the services of other companies in other steps of the transaction. As mentioned earlier, the Divar strategy was launched to facilitate this issue and solve these problems, and one of its interesting features is the use of artificial intelligence, which simplifies the work for users.

The chief product manager of Dewar explains about this feature as follows: “An attractive possibility in this service is that during the time of buying and selling and making transactions between users in their online chat section, when the content of the conversation goes to payment or sending, we We are informed about this in a smart way and at every stage of the purchase, such as payment or delivery, we offer a service tailored to the user’s needs with a chatbot and in an intelligent way so that users can use it right away.”

In addition to buying and selling goods, Diwar is also a widely used C2C platform for buying and selling cars and property. For this reason, specialized businesses of these two areas are also present and provide services in “next to Divar”. Service providers such as “Karname” or “Hamrahmechanik” in the automotive sector and “Alomelk” in the property and home sector are other service providers that provide services on the side of the Divar .

Also, if there is a need to adjust the contract, the adjustment plugin is suggested to the user. Through an add-on like Lamingo in the chat Divar , the user selects the desired contract sample, enters his/her information and signs digitally. The program sends the link related to this contract along with a message in the conversation to the other party and then sends the signed version to the parties in the conversation.

The administrators of the Divar say that the purpose of this fundamental change in the platform is to turn the Divar into an “open platform” for the presence and activity of other services in order to provide high-quality and convenient services to users. The game platform that Aliabadi says has a similar example in the world, but it is not exactly the same:

We did a lot of searching to find other platforms in the e-commerce space that did something similar to the “next to the Divar ” product; The closest thing we found in the world is the shopify platform, but this platform is not an aggregator; It’s actually a storefront where other businesses can put their products on. As I said, Shopify is the closest, but according to our benchmarks, we haven’t found one that is exactly “next to the Divar “.

“Next to Divar” has started its activity for some time with the presence of a number of startup ecosystem companies and the rest of the internet service providers can also develop their extensions in the fields of business panel, advertisement content and chat and by activating it on the Divar from this provide their services at the lowest cost and find customers for their services.