In the press conference of Khanoumi’s 10th anniversary, Masoud Shahmoradi and Sara Mirsalari, the co-founders of this company, answered the questions of journalists after presenting the performance report of 2023.
According to Iran digital economy annotation, Shah Moradi about the possibility of Khanoumi entering the investment field, said: “One of Khanoumi’s serious issues in the future will be investing in the field of technology and beauty; Because there are many capacities in these areas for development. But right now, it’s too early to talk about this.”
It is worth noting that the only capital investment of Khanoumi took place at the end of 2019 from Fankam Holding, which was given 53% of the company’s shares for almost 1,200 million dollors.
Khanoumi’s 33% share of the online beauty market
In the continuation of this meeting, Mirsalari announced that the share of Khanoumi’s internet sales as the largest online business that works for Iranian women is 33%. Also, according to the performance report of this company, Khanoumi plans to be the largest supply network of cosmetics and health products in Iran.
Khanoumi’s offline store
In the end, Shahmoradi answered the question that Digikala has announced the opening of an offline cosmetics and health store as one of the options for the second branch of its offline store. Can this issue be considered as a joint strategy between Khanoumi and Digikala? explained: “There is a big difference between us and Digikala in the way of entering the offline market. Definitely, in the offline store that we design, there will be a serious strategy difference with what we see in the current offline store of Digikala. We have a chain view of this issue and in this production chain, we are the supply chain, but Digikala’s view is to expand sales.”
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