Dataak’s report on the behavior of Iranians in social networks in 2023

Dataak’s report on the behavior of users in social networks shows that businesses that deal more with people are more exposed to negative reactions.

According to Iran digital economy annotation, in today’s age, the Internet and social networks have become an integral part of people’s lives. Iran is not an exception to this rule and we see the strong presence of Iranian users in this space. For this reason, it is very important to know the behavior of Iranians in social networks.

A reference for understanding the behavior of Iranians in social networks

In today’s age, social networks play an undeniable role in people’s lives. Iran is not an exception to this rule and we see the strong presence of Iranian users in this space. For this reason, understanding the behavior of Iranians in social networks has become doubly important. Dataak, as a leading reference in Iranian Social Listening, with a 7-year history in monitoring and analyzing data from media and social networks, has taken an important step towards the accurate understanding of Iranian users’ behavior.

This collection provides valuable information to businesses, marketing activists, public relations specialists, etc. Dataak reports provide a clear picture of the interests, needs and tastes of Iranian users in cyberspace using reliable and comprehensive data. This information includes the presence of users in different networks, the type of content they like, popular brands, etc.

By using these reports, businesses can develop targeted marketing and advertising strategies to attract and retain Iranian customers. Activists in the field of marketing also produce creative content according to their needs by knowing the interests and tastes of the audience. Public relations specialists also improve their performance by monitoring the opinions and feelings of the audience towards a brand or product.

A popular report with valuable findings

Dataak‘s annual report last year was also well received by the audience and achieved a record of 7 million views on social networks and online media. This shows the importance and validity of this report as well as the audience’s thirst to know the behavior of Iranian users in social networks.

Reliable and comprehensive data: The data and statistics used in the report “Behavior of Iranians on social networks in 2023” have been extracted from reliable and reliable sources, which include the following:

Big data collected by Dataak system, including more than 2 billion records, from various sources in social networks and online media, statistics announced by official sources of the country, specialized organizations and institutions, including reports and statistics of the National Center for Virtual Space, Trade Development Organization, Reports of stock exchange companies and some reliable international sources such as Surfshark, Statista, …, experienced centers in surveys and opinion polls such as ISPA.

A look at the interesting parts of the report

The report “Behavior of Iranians in social networks in 2023” includes different sections, each of which examines a specific aspect of this issue. Here are some interesting parts of this report:

Brands with the most followers on Instagram: In this section, 7 brands with the most followers on Instagram are introduced. Ofogh Kourosh is at the top of this list with 2 million followers. The noteworthy point is the presence of only two brands from the field of food products (Mihan in the 12th place and Kalleh in the 19th place) among the top 20 brands in this list. Also, out of these 20 brands, only one government brand and three semi-government brands are present and the rest are private.

Brands with the most visits (Brand Awareness on Social Media): In this section, the brands with the most visits on social networks are discussed. Telecom operators and automotive industries clearly have a stronger presence in this list. The first three positions in this list belong to Irancell with 5.4 billion visits, Hamrahe Aval and RighTel.

Investigating startup brands based on awareness and popularity

This part of the report examines the sentiments and opinions of the audience towards startup brands. The findings of this section show that the field of activity of a brand plays a fundamental role in determining the feelings of customers towards that brand. It seems that businesses whose services interact directly with users, such as Filimo or Taaghche, face more positive sentiments and more popularity. On the other hand, businesses whose services are indirectly related to users, such as Digikala or Snapp, face more negative and critical reactions.

Dataak’s role in today’s world

In today’s dynamic world, data is recognized as the most valuable asset. Any business seeking success needs access to accurate data and analysis of the behavior and needs of its audience. Dataak, as an Iranian Social Listening reference, plays a fundamental role in this field.

By collecting, monitoring and analyzing data from media and social networks, Dataak provides valuable information to businesses, marketing activists, public relations specialists, etc. This information can help to choose the right strategies for advertising and communication with the audience.

Some of the most important advantages of using Dataak services are:

Better understanding of the audience: By analyzing the data of social networks, Dataak provides an accurate picture of the audience of each business. This information includes the age, gender, interests, needs and preferences of the audience.

Choosing the right marketing strategies: By knowing your audience, you can choose the right marketing strategies to attract and retain customers. Dataak helps businesses in this field by providing detailed reports and analysis.

Improving public relations performance: Effective communication with the audience is the key to the success of any business. Dataak helps improve public relations performance by providing information about audience opinions and feelings towards a brand or product.

Increased sales: The use of data can lead to increased sales. Dataak helps businesses increase sales by providing information about products or services that are in demand by their audience.

Conclusion