“Yektanet” online advertising platform published its narrative of Iran’s digital marketing in 2023. A narrative that says that the size of the digital advertising market in Iran has reached about $211 million and has gained more than 20% of the advertising market.
96% of Iranian businesses have an Instagram page
According to Iran digital economy annotation, this report, along with the statistics it provides about the state of digital advertising in Iran and the world, also deals with the presence of Iranian users in the online space and their behavior in this space. Therefore, in 2023, about one million and 200 thousand Iranian stores were active in social networks. Of these, more than 960,000 stores have been active on Instagram and more than 110,000 stores on Telegram.
Among domestic social networks, Rubika is at the top with about 100,000 stores, but the total number of active stores on 4 domestic platforms, Rubika, Rubino, Soroushplus, and Bale, is only one fifth of the number of active stores on international platforms.
Despite the Instagram and Telegram filter in Iran, Yektant report says that in 2023, Iranians published 570 million posts on Instagram and 893 million posts on public Telegram channels. This welcome has made 96% of Iranian businesses have an Instagram page.
Influencers earn $115 million from advertising
According to Yektanet’s report, in 2023, popular pages and Iranian influencers in social networks earned more than $115 million from advertising, which in 2022 was less than $38 million. In this way, the highest amount of income is allocated to pages with the topic of “family and lifestyle”.
Last year, more than 900 billion advertisements were published on Iranian websites and about 4 thousand media displayed these advertisements. The most displayed advertisements were also in “Health”, “Beauty Services” and “Cosmetics” topics.
Iranians use the Internet 4 hours a day
This report about the behavior of Iranian users says that they use the Internet for an average of 4 hours a day. In 2023, 94 percent of Persian web visitors used mobile phones. On the other hand, the desktop share has reached 4.3% from 11%.
The findings show that the last activity before sleep and the first activity after sleep of more than half of Iranian users is checking social networks.
More than anything else, Iranians use the Internet and social networks to receive banking services, follow the news, and shop online. Clothing, books, and cosmetics are products that have a higher chance of selling online. On the other hand, toys, laptops, PCs and jewelry are the products that Iranians are less willing to buy online.
Another significant data of this report is that 85% of Iranians use messengers to get news, but the share of newspapers has reached 14%.
Yektanet’s report was prepared in collaboration with Emrc, CafeBazaar, Sibapp, Zelkaa, Jobvision, Triboon, Najva, FirstAds, Adivery, and a number of university professors.
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