Yektanet group has invested in 4 active businesses in the fields of advertising, media and cognitive science through its investment arm Yektaventures. Zen Agency, Nila Agency, Kidora and iRasaneh Service are all the latest investments of Yektanet in line with the development of the value chain of this advertising group.
According to Iran digital economy annotation, according to Yektanet Public Relations, new investments are part of the long-term path of Yektanet Group in increasing the diversity of its products and also empowering new ideas and businesses. The three businesses of Zen Agency, Nila Agency and iRasaneh are active in the field of branding, advertising and media, and Kidora Service focuses on cognitive sciences and child education.
Zen Branding Agency is a specialized group that provides the most comprehensive services in the field of branding. These services include brand research, brand strategy development, visual identity design, customer experience improvement (CX), employer brand promotion, and personal branding. In addition, Zen is active in the executive and communication areas of the brand and provides services such as social network content production, user experience and interface design (UI-UX), website development, search engine optimization (SEO), holding events and other related activities. provides All these services are operated based on the professional principles of branding and with the aim of strengthening the position of businesses in the market.
Nila Agency has been working in the field of corporate and store website development since 2016. This agency helps the growth of online and offline brands in cyber space by designing and implementing social media and digital advertising strategies.
iRasaneh is a platform for running out-of-home (DOOH) advertising campaigns of online and offline brands. This service began with a focus on advertising in shopping malls, apartments and physical spaces, and today it enables business owners and advertising managers to run out-of-home advertising with lower costs and measurable data.
Kidora startup was created from a close collaboration with psychology and cognitive science experts of Tehran University. This startup, relying on reliable data, tries to produce games suitable for the growth and improvement of children’s brain development. Also, another service of this startup is providing practical and scientific content for parents and children. This startup makes part of the process of raising a child easier by helping parents and tries to overcome the time constraints and busyness of parents.
This set of investments will help Yektanet Group to have more scope in the online and offline advertising market than before. These investments are in line with the steps taken by Yektanet Group and Yektaventures to create double value in Iran’s startup ecosystem.
No Comment! Be the first one.