As reported by IDEA, Ahmad Rafiezadeh, the director of the online City of Books, discusses the impact of artificial intelligence on the publishing industry. While the branches of artificial intelligence might seem strange and peculiar now, they will become normal over time and influence the way we read books.
Rafiezadeh stated that AI is a technological tool that has an influential role in various fields, including the publishing industry. While certain areas might be kept separate from AI, we cannot oppose AI technology. AI will carry out its tasks and have effects across all areas.
He mentioned the future of printed books in relation to AI development: In the future, the term ‘organic’ might also become common in the realm of books. This means that there will be books produced organically, without the use of advanced technology, in a traditional manner, and physically accessible to everyone. This approach can be preserved, as the experience has shown that people’s interest in physical books has been maintained. They use it as a nostalgic form of the book medium.
Regarding the impact of AI on content production, the manager of the online City of Books explained that AI might influence content production through tools like chatbots. These tools, such as ChatGPT, allow people to ask questions and receive answers based on processed data. It’s possible that in the near future, with the help of such tools, we can even author a book that compiles the history of publishing. Thus, one of the areas where AI can make an impact is content creation.
Rafiezadeh also spoke about other effects of AI on the publishing industry. He mentioned that AI might affect various tools related to books. With the growth of the internet, social networks, software, and applications, many individuals might prefer electronic books over physical ones, reading on computers and mobile phones. This mode of reading also has its technology; e-readers have their ways of displaying fonts and separate technologies to ensure comfort while reading. Regardless, we have moved beyond the software and social network phase and e-books and are now entering the realm of artificial intelligence. Undoubtedly, AI will have an impact on the tools produced in each field.
It’s not always necessary to read physical books. Referring to augmented reality (AR) technology, he stated that sometimes additions, referred to as AR, are incorporated into the book text, providing more information than what is visible on the book page. Artificial intelligence (AI) has entered various fields, including books. More straightforward technologies such as virtual reality (VR), which are commonly used, can blend with books and generate new products. It’s not always a requirement to pick up a physical book to read; a combination of artificial intelligence, software, and social networking tools might offer a new reading experience.
The CEO of the City Online Bookstore stated that an example widely used in the field of artificial intelligence is the comparison to when cinema was introduced to human life. It was so novel that when a train moved in a film scene, people were frightened and ran away, not recognizing that what they were seeing was not real. Artificial intelligence is similar in this regard. Currently, the branches of artificial intelligence in the metaverse world appear strange and unattainable, but in the future, it will become ordinary and influence how we read books.
Regarding other impacts of artificial intelligence on the book publishing industry, he noted that another effect could be presenting a different, new, or innovative visual representation. For instance, a novel could be turned into a movie, and that content could be transferred to users through virtual reality (VR).
He continued by saying that overall, artificial intelligence is effective in both content production and its delivery method. It is important to assess the role we can play in content creation in this context.
Regarding the impact of startups in the book industry, Rafiee-Zadeh mentioned that startups had a significant role in the book sector, especially during the time when the term “startup” became popular in Iran. Startups played a significant role in online book sales, electronic bookstores, and social networks, leading to their development. Over time, they also became significant players in the “book economy.”
He added that the impact that startups will have on traditional and conventional book sales will soon become evident, particularly with the integration of artificial intelligence technology. However, this phenomenon might progress more rapidly in advanced countries and will eventually manifest itself in countries like Iran.
In conclusion, he emphasized that the world of artificial intelligence is highly symbolic and rapidly changing everything. To the extent possible and with a keen interest in our businesses, we should adapt ourselves to it and play a role in the new space created by artificial intelligence.
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