Vista, the investment holding of Irancell, unveiled its new logo and visual identity.
According to Iran digital economy annotation, according to Irancell’s public relations report, Vista’s activity as Irancell’s investment holding company started at the end of 2017, with the aim of investing in the late stages of startups. Vista expanded its operations by investing in Snapp and participating in the establishment of the innovative research and technology fund in coordination with Irancell’s strategies and goals. After that, taking a corporate venture investment license at the beginning of September 2024, he took a big step to enter the CVC field. In this regard, Vista has changed its visual identity and renewed its brand with the aim of drawing the vision and functional goals ahead.
In the design of the new logo, Vista has shown the goal of building an innovation ecosystem and the commitment to the growth of startups in its portfolio through the symbols used, and by using the colors of Irancell’s visual identity, it has determined the color combination of the new logo.
Due to the importance of Irancell’s strategy in the transition from a communication operator (TelCo) to a technology-oriented company (TechCo), Vista managed to receive a license to operate as a non-governmental research and technology fund for corporate venture capital (CVC) from the Presidential Innovation and Prosperity Fund. This license laid the groundwork for connecting the strategic goals of Irancell and the world of new technologies as much as possible, and it is considered one of the most important reasons for Vista to design a brand renewal strategy.
In the new investment approach, Vista has taken a collaborative approach based on strengthening the investment portfolio with the help of experienced professionals, to connect creative and entrepreneurial people to the capital and market they need. The activity of Vista Investment Holding is not only focused on financing and considers its commitment to provide the capital and infrastructure needed for the growth and development of start-up businesses.
By providing the resources, knowledge, credit, experiences, services and infrastructure of Irancell, Vista Investment Holding brings the powerful possibility of “smart money” into the field of corporate venture capital investment in order to lead to the transformation of the growth path of startups by using the strategic benefits of this partnership.
Vista’s investment axes are artificial intelligence and big data, fintech, e-commerce, media and entertainment, digital health, enterprise software, network and infrastructure, and in its portfolio, Snapp Group, Rubika Company, Vista Media Company, Irancell Labs Company, Research Fund and It has innovative technology, Iranian Towers Company and Atiyeh Vista Supply Company.
No Comment! Be the first one.