The competition between Snapp and Tapsi, the two giants of Iran’s internet taxi, is intensifying day by day, and this competition is one of the most important debates in the country’s transportation industry. These two companies, each known as the main players in this field, are always trying to take a larger share of Iran’s lucrative internet taxi market. In the meantime, various claims are made by the managers of these companies, which not only fuels the competition between them, but has also attracted the attention of the public and the media.
Snapp’s CEO: This company owns 92% of the internet taxi market
According to Iran digital economy annotation, In June of this year, Mohammad Khalaj, CEO of Snapp, claimed that the company has 92% of the internet taxi market . He also stated that despite this major share, only 5.5-6% of intra-city trips are made through internet taxis, which indicates serious challenges in the development of this transportation model.
This claim is made while Snapp recently published its performance report for the year 2023 and claimed that it has more than 90% of the market share of internet taxis in the country by registering a record of more than 5 million daily trips. The Snapp report also detailed the number of driver and passenger users.
In this report, the number of Snapp driver users is 6,152,509 and the number of active driver users last year was 3,305,147, of which 5,919,295 are men and 233,214 are women. Also, the number of trips of the most traveled user is 8,543 trips.
Tapsi’s CEO: Snapp’s market share doesn’t match with our account!
In July of this year, Mostafa Seyyed Hosseini, CEO of Tapsi Group, “strongly” denied Snapp’s claim of 92% market share. Referring to the comparison of the number of trips made by Tapsi and Snapp in March, which is when the largest volume of trips are made, he stated that Tapsi’s calculations do not match Snapp’s claims. Seyyed Hosseini jokingly pointed out that Snapp may have included the statistics of neighboring countries in his account.
He said: “Dear ones have announced shares, but no matter how much we do, it doesn’t count with our number. We put the number of records announced in March, when the most trips are made, in front of our own trips, and we do not reach the number they announce; Unless they have added the numbers of neighboring countries.
I strongly say that the number of 8% about the market share of Tapsi is not correct. We know that the number of our trips has doubled in the first quarter of this year. It is clear to us that we have taken this number from this market and from the competitor, but the share of dear friends is still growing, and this is a strange amount for us too.
On the one hand, this claim of Tapsi is made due to the double growth of the number of trips of this company in the first quarter of this year.
Seyyed Hosseini also announced Tapsi’s strategies to increase its market share and admitted that the company is now close to the level of its competitors. He emphasized that Tapsi has new plans to reach a market share above 30%.
One of the key points in this competition is the transparency of information presentation. Tapsi, as a listed company, is required to publish its data and financial reports in the Codal system, and this information is available to the public. Meanwhile, Snapp, as a private company, publishes its information and statistics internally and does not make it available to the public. This difference in transparency challenges trust in the data and requires further validation.
A point that should be taken into consideration is the role of Golrang Industrial Group as the major shareholder of Tapsi. In the company’s management plan, this group stated its goal to increase the market share of Tapsi by 30% in the next four years and emphasized on the development of new services. This shows that the fight for the share of the Internet taxi market is not limited to the competition between the two companies and that there are bigger players behind this scene.
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