According to IDEA, Amin Kolahdouzan, the Head of the E-commerce Development Center, compared the country’s trade volume and stated: Last year, the trade volume of the country was around 230 billion Hemat. This year, with a 48% growth driven by the private and public sectors, this figure has reached over 800 billion Hemat.
He mentioned the decrease in the volume of e-commerce transactions through social networks and, in response to an attached question about filtering and its impact on this decline, he said: I am speaking based on numbers, and I believe that this matter should be discussed professionally rather than emotionally. At the beginning of last year, we stated that our total estimate of e-commerce was about 33 billion Hemat, which was later adjusted to 50 billion Hemat. Compared to 800 billion Hemat, this number is not significant.
The role of social media
Continuing about the role of social media networks, he added: Major social media networks are complementary media. Among the 140,000 companies that work officially, their financial turnover is 800 billion Hemat, and 9 billion Hemat comes from retail transactions through Shaparak.
He referred to Instagram as having the highest statistics in the use of messaging apps: These statistics do not mean that their business is based on Instagram, as this space can serve as advertising.
Finally, the Deputy of Trade and Services of the Ministry of Industry, Mr. Shahmirzai, emphasized that the issue of filtering falls under the responsibility of the Ministry of Communications and is beyond the authority and statistics of the Ministry of Industry.
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