BaniMode online store opened its first physical store in East Tehran, focusing on cosmetic products.
According to Ideaagency, this is the first BaniMode physical store and several more stores are going to be opened in Tehran and other cities focusing on different products in the coming months. BaniMode has opened these physical stores with the slogan “border between touch and sense” and believes that the establishment of these centers can create a stronger connection between them and their customers and also provide new opportunities to get to know a new range of customers.
On the evening of Tuesday, November 5th, Tehran’s Tida Center Passage hosted the opening ceremony of the first BaniMode physical store. In this ceremony, which was held with the presence of journalists, bloggers and several managers of BaniMode and other companies, the doors of the first physical store of BaniMode were opened for customers. The first BaniMode store has a special focus on the sale of cosmetics and health products and is also considered one of the centers for receiving online purchases from customers of this online store. Users can try on their purchased clothes in this center by shopping online and choosing to receive their goods in person at this center.
In this meeting, Majid Mazaheri, Deputy CEO of BaniMode, answered the questions of journalists about the activities of this group. He said about BaniMode’s desire to increase its in-person branches across the country: “In my opinion, Iran has a lot of potential to increase the share of the online market, and the possibility of in-person touch and experience is one of the methods that increases the level of service and attracts more trust and satisfaction.”
Mazaheri also emphasized that in the future, BaniMode plans to equip its stores with the latest technologies and move these physical stores to the edge of the technological frontier so that the fundamental differences between these physical shopping centers and other shopping centers are completely noticeable. It should be mentioned that currently in this branch it is possible to use AR technologies to buy cosmetics and test some cosmetic items on the face using this technology.
As BaniMode managers announced, other physical stores will be opened by this group focusing on different products in the west of Tehran, Mashhad, Shiraz and Karaj in the coming months.
The products of more than a thousand brands are sold in BaniMode
It was previously announced that the number of BaniMode mobile users has grown by more than 116% over the past year. Also, BaniMode now has more than 25 million users and hosts more than a thousand brands in its online store. The CEO of BaniMode believes that the boundary between face-to-face and online stores will soon be removed in many other brands, and this event can also help the development of e-commerce because it will eventually bring new customers into the online shopping cycle.
On the occasion of the opening of its physical store, BaniMode has a special discount code for its customers. Users can get a 10% discount on their products by entering the code TIDA.
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