The credit system in Iran has a high cost

Activists in the field of financial technologies believe that the credit system in Iran has a high cost, and for this reason, activists in the field of Landtech and BNPL in Iran face more challenges. But since the users have welcomed these services, the market of this industry is developing and progressing, and generation Z is considered as one of the important audiences of this industry for development

According to Iran digital economy annotation, on the third day of the fifth international exhibition “Shopping centers, chain stores, new approaches of the retail industry and related industries”, which was held at the same time as the 24th Telecom exhibition, aap, Tally, and Takhfifan participated in the “Future of Retail and Power” panel. Purchase” expressed the challenges and prospects of this industry and their recent cooperation in this field.

Asan pardakht becomes a platform for cooperation with Takhfifan and Tally

Behnam Mohammadi, Sales Manager of app Organizational Solutions (Asan Pardakht Persian) said about the cooperation of aap, Tally, and Takhfifan: aap is also a PSP for which providing payment services has always been a priority. and facilitation, make payment an easier task.

Now the cooperation between Tally and Takhfifan has provided an opportunity to connect these two platforms, this cooperation is effective both for users of App and for all stakeholders of the ecosystem because we at App have built on the possibility of increasing purchasing power and Provide service and product introduction for two platforms. According to Mohammadi, there are 130 different services in the app, and from now on, users can use Tali services and discounts in the app at the same time.

Mohammadi also explains about the app users: 64 million active installs on the app show that users welcome the super application app, but we need to take more measures to attract users of generation Z because this generation pays special attention to technological services.

Takhfifan has invested in generation Z

Mohammad Reza Taheri, Vice President of the business of the refund area of ​​Aria Smart Technology Co., Ltd., also continued the cooperation between Aria and Tally, said: Aria has started its activity in Iran’s e-commerce since 2011 by serving discounts to users and entered the market in 2019.

There is a cashback space. Connecting to wallets and combining services with Tally will increase the purchasing power of users, and on the other hand, discounting will create another added value for users as an important factor in this way.

He explains about the advantages of cashback services for receivers and buyers: the concept of cashback has been established in Europe and America for a long time, but it is not the case in Iran, and in fact fintechs are at the forefront in Iran. After Corona had reduced the revenue of Discounts to zero, the founders of Discounts were looking for new ways to discover new markets, so they went to Cashback with global benchmarks.

More than 90% of banking transactions of Iranian users are by card, and by combining discounts, refunds and cooperation with Tali, we can create a permanent value that increases the purchasing power of users.

The credit system has a high cost

He also explained: the credit system in Iran has a high cost due to inflation, and since the fintech space is the first path, it should be followed with special obsession. The map of the discount users shows that the app users are present all over Iran, and this is a good opportunity for the activists in this field.

Taheri also said in the context of Generation Z users: Generation Z users have not had many discounts so far, but we have focused heavily on this market, we have grown tenfold in the past year, and new services are targeted at Generation Z discounters so that we can be creative. Include this category of customers in our customer circle.

Tally is going to get into the routine

Azar Azad, the sales manager of Tally’s credit purchase system (Asan Pardaz Tasan Company) further said: Tally has been operating since 2019, and now we give users credit from 5 million to 50 million with validation, and this process takes less than 24 The hour is done. The receiver receives the amount of his services in cash and therefore no money is created.

Azad also said in response to the attachment about how app users use this credit: the credit of new users starts with 1 million and will increase over time. If the credit is paid for one month, no interest will be accrued and after that it is like a bank facility.

She also added: If we want to move towards the digital economy, special attention should be paid to fintechs and we should give up the traditional view. Tally is going to enter people’s daily life and since generation Z is looking for technology and credit services are high-tech services, we can expand the market in this field by developing the market and focusing on this generation.