Iranian game makers believe that the migration of skilled manpower and banking sanctions are the main challenges in this field. According to them, the impossibility of transferring money due to sanctions has caused a large amount of investment in this field to disappear.
According to Iran digital economy annotation, a meeting of Tapsell game industry residents was held and business managers active in the video game industry discussed their main challenges. Filtering was one of the main problems of the game makers present at this event and they hoped that it would be revised by changing the policies of the Ministry of Communications and Information Technology in the new government.
Mohammad Zehtabi, the director of Paeezan game studio, said about the earning of game studios from in-app advertising: “Up to 60% of the revenue of software and games in the world comes from advertising, while this number is between 10 and 20% in Iran. This issue has caused games that are based on advertising income stream not to be made in Iran. In addition, when we want to make an international product, there is a contradiction between what we have to do for Iran and outside Iran.”
Mohsen Salimi, the product manager of Panco application, in addition to filtering and manpower, considered international communication to be one of the main challenges in the field of game development and added: “One of the issues that has caused our game development to not grow much is international communication. Software release and payments have become a challenge for us due to banking sanctions and we cannot grow globally.”
Hossein Abrar, head of orca Games studio, said about the void of large investments in the game industry: “We have not managed to invest significant capital in this industry, and until this happens, every small challenge will turn into a big disaster.”
Marketing is one of the main challenges of Iranian game makers
Ehsan Soleimani, Marketing Director of Medrick, considered marketing as one of the main challenges of game makers in Iran and added: “There is not much space and facilities for game marketing in Iran, and compared to other e-commerce players, we are a smaller industry because we have less income.” It is very difficult for us to attract the audience because the business model does not allow us to earn a lot of money from each user.”
Amin Foroughi, the CEO of Funtory game studio, considered the most important problem of the Iranian game industry to be its revenue problem and said: “We rarely hear that an important investment has happened in the Iranian game industry. In addition, during peak advertising times, this industry cannot compete with other industries because it is not economical for game makers to pay for advertising compared to other retail brands.”
He said about the presence in the international market: “Over time, we have lost the confidence to be in the international market, but the game industry has no other way to grow than to look at this market.” Now, the only source of income for game studios are Iranian users, and if this trend continues, we will soon reach a ceiling.”
Foroughi continued: “International sensitivity to the game industry is low and we don’t usually hear that a game has been sanctioned or its use has been banned for Iranians. If the challenge of transferring money is removed, Iranian game makers can grow in the world.”
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