According to IDEA, Iran’s cryptocurrency exchange advertising potential is explored in light of existing constraints, emphasizing the importance of user awareness. Some exchanges prioritize educating users and investing in content marketing initiatives such as blogs, webinars, tutorials, and videos. While cryptocurrency advertising currently utilizes around 30% to 35% of its capacity, experts see opportunities for growth, particularly in providing comprehensive information to users in the financial sector. Challenges in the regulatory landscape and internet disruptions hinder the full utilization of advertising potential. However, the industry seeks creative ways to overcome these hurdles, with experts noting the possibility of boosting real advertising potential to 60% to 70%. Despite uncertainties surrounding the cryptocurrency world’s nature, experts draw parallels to the early days of the internet, when its potential was questioned.

Unlocking the Potential

Cryptocurrency Advertising in Iran Navigates Challenges and Opportunities

If limitations are minimized, some exchanges recognize the significance of informed users, leading to investments in content marketing and educational initiatives. Blogs, webinars, tutorials, and videos not only enhance advertising potential but also provide users with essential knowledge. Regarding the advertising potential of digital currencies within the domestic landscape, the Brand Manager of Bitpin notes that creative possibilities abound. He emphasizes the importance of delivering comprehensive information to empower users in the financial sector. Challenges, including regulatory constraints and internet disruptions, pose obstacles to fully utilizing the advertising potential. However, experts in Iran’s digital currency advertising industry seek innovative solutions to navigate these hurdles, recognizing the potential for substantial growth, possibly up to 60% to 70%. In light of the cryptocurrency world’s intangible nature, experts draw parallels to the early days of the internet, highlighting the potential yet to be realized.

Maria Qasemi, the Marketing Manager of Tetherland, highlighted that advertising limitations have persisted in recent years, primarily due to restrictions imposed by various media outlets. Additionally, the absence of well-defined regulations further complicates the advertising landscape, preventing the full utilization of its potential. While acknowledging the intangible nature of the cryptocurrency world, she drew parallels to the early days of the internet in Iran, noting that despite questions surrounding its nature, the internet has become a crucial platform for innovative businesses in the country.

Vahid Shamkhi, Deputy Business Development Manager at Nobitex, offered insights into the advertising potential by comparing it to the number of users. With Nobitex currently boasting five million and 300,000 users, he emphasized that there is undoubtedly more untapped potential. Shamkhi envisioned a scenario where a substantial number of users in Iran engage with the cryptocurrency market and enter it through platform advertising, provided certain considerations are taken into account.

Mohammad Qasemi, Senior Marketing Manager at Raminzex, estimated the industry’s true potential by analyzing available data. According to his assessments, the digital currency market has the potential to engage between 30 to 40 million users, with approximately 25% to 30% of users currently active in the market. These figures highlight the significant room for growth within the industry.

Notably, VAlEx is the only exchange known to have utilized video-on-demand (VOD) platforms for advertising purposes. Hamed Noorzad, Brand Manager and Strategy Director of the company explained their strategies to address this issue. For example, they have leveraged VOD platforms and revolutionary clubs to access a considerable portion of their target audience through these critical touchpoints, demonstrating innovative approaches to reach users.