The performance report of “Amirza” game in 2023 shows that this popular game has had 15 million active installations since the beginning and 7 million active users annually.
According to Iran digital economy annotation, the joint report of “Nardeban Andishe Farda” institute, the creator of Amirza game, and “Tapsell” digital advertising company, in addition to the performance of this game, has taken a look at the state of mobile games in Iran and the world. According to this report, 4 out of 10 people in Iran are interested in video games. The latest statistics show that 34 million Iranians are actively playing video games, of which 63% are men and 37% are women.
The popularity and high potential of the mobile games market
According to the statistics presented in this report, games are available on three platforms: console, computer and mobile, among which mobile games are the most popular among Iranian gamers. 96% of Iranian gamers use the mobile platform to play, 25% prefer the console platform and 19% prefer the computer platform. Some players play on multiple platforms at the same time; For this reason, the sum of the numbers announced for the penetration rate of different platforms is more than 100%.
The popularity of video games around the world has reached such an extent that it has turned this industry into one of the most profitable industries in the world. It is noteworthy that half of the total revenue of this huge industry comes from mobile games.
According to the latest statistics, the mobile game market in the United States has reached 40.6 billion dollars in 2020. Experts predict that this figure will increase to 128.5 billion dollars by 2025.
The rapid and impressive growth of the mobile gaming market has provided many opportunities for the advertising industry. So that the in-game advertising market grows 7% annually and is expected to reach 221 billion dollars by 2027.
Amirza game performance from the beginning until now
According to the annual report of Amirza game, this game is still very popular among Iranian users. One of the findings of this report is the amount of daily user interaction with the game. According to this report, 55.6% of mobile players visit the Amirza game every day and spend an average of 254 seconds on it. Also, each active user plays an average of 14 hands per day.
Amirza’s report also shows that this game has more than 3 million monthly active users; This means that on average every month, Amirza has 3 million active users. It should be noted that these statistics are only related to users who have entered the game in a certain period of time and their information has been recorded.
On the other hand, the download statistics of this game are also significant. Amirza has been downloaded 41 million times since its release until the end of 2023. Also, this game has 15 million active installations and 7 million active users annually.
Amirza’s game has gained popularity not only in Iran, but also in other countries such as Afghanistan, America, Germany, Tajikistan and Persian Gulf countries.
According to the latest statistics, Amirza has 972,000 daily, 3,250,000 monthly and 15 million active users annually. 60% of Amirza users are women. Also, this game has managed to score 4.8 out of 5 from its users.
Surveys show that most Amirza users use Samsung phones. Brands like Huawei, LG and Lenovo are also very popular among Amirza users.
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