TV teaser of BNPL Tara service has started broadcasting on national media since June 8 this year.
According to Iran digital economy annotation, this is the first time that a “buy now, pay later” credit service enters the field of national advertising using IRIB media.
Since last year, Tara has opened her credit services without interest and fees to “the general public” and this year, by appearing on the radio, after her environmental campaign last year in Tehran, she has defined another playground for herself.
Until now, Tara was known as the market leader of credit services and B2B facilities in the country, and now, in pursuit of development and expansion, it has vigorously pursued the provision of services to the C side and general users.
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