In its annual report for 2024, Tapsell, a leading digital advertising agency, has revealed compelling insights about the state of online advertising in Iran. The report highlights Tapsell’s dominant position in the industry, showcasing its significant growth and impressive performance metrics.
Key Highlights from Tapsell’s 2024 Report:
Unprecedented Ad Exposure:
On average, each Iranian sees online advertisements from various brands and businesses at least 23 times a day. Tapsell’s monthly ad impressions have reached 51 billion, with annual impressions totaling 617 billion. This underscores Tapsell’s extensive reach and its ability to consistently engage a vast audience.
Remarkable Ad Performance:
The report details record-breaking achievements for its clients, with the highest number of impressions for a single advertiser hitting 52 billion. Additionally, the most clicks recorded for an ad was 101 million, while the highest number of installations reached 5 million. Tapsell also produced up to 3,200 pieces of content for a single advertiser.
Expansive Network:
Since its inception, Tapsell has collaborated with 146,000 publishers across web and app platforms. Notable partners include major media groups like Donya-e-Eqtesad, Khabar Varzeshi, Divar, Snapp, Asr-e-Iran, A mirza, Irancell, Tamasha, and Bartarinha. On the other side, Tapsell has worked with 82,000 advertisers and businesses, including prominent names such as Rubika, Karnameh, Azki-Vam, SnappFood, Snapp, Nobitex, Okala, and Ovano.
Notable Achievements:
Tapsell has achieved a 1.5% reduction in fraud rates and a 500% increase in video campaign displays over the past year. Despite sanctions, there has been a fourfold growth in Google Ads advertising, highlighting Tapsell’s resilience and innovation in the face of challenges.
As a subsidiary of DataKavan Sharif, Tapsell, which began its operations in 2014, has now entered its 10th year of business. The 2024 report underscores Tapsell’s position as the premier and most successful digital advertising agency in Iran, reflecting its substantial impact and leadership in the digital marketing sector.
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