Tapsell’s 1402 spring report was published in line with investing in market data analysis and creating consulting infrastructure for players.
According to IDEA, Tapsell Company published reports on various industries in the digital advertising market in the past months. Tapsell mentioned in its report that it has collected and classified more than one and a half billion data every day, and in line with its social responsibility, it has established a new unit, in the same direction and for the growth of the digital advertising industry, that provides quarterly and annual reports to digital economy activists.
How did events and occasions affect the display of advertisements?
As you can see in the graph, on occasions such as the end of Iran’s Premier League, the final of the European Champions League (CL), etc., the display of advertisements has been increasing. However, there has been a decrease in the holidays of 13Bedar, Eid al-Fitr and the nights of Qadr, among which the 13th of Farvardin has had a sharper decrease than other occasions, which can be seen as directly related to Nowruz holidays.
According to Tapsell’s data, install campaigns have the highest average click rates, but action campaigns have the lowest average click rates.
Action campaigns had the highest average price of action, and quasi-action campaigns had the lowest average price.
Looking at the image below, we can see that the highest number of views for an ad has reached more than 11 billion. Also, the click price for advertisers has also reached 5300 Tomans. 1,500 contents have been prepared for an advertiser in the last three months.
Tapsell’s traffic by hours and days of the week
According to Tapsell’s report, the highest traffic peak is between 21:00 and 23:00, and this traffic has reached its peak decrease between 2:00 and 6:00 in the morning.
Most popular media categories
In the web space, sports media, news agency and magazine were the most popular among users. In the space of applications, entertainment, sports and social were the leaders.
The income distribution of publishers in non-game media (application and web) based on display and number by topic was according to the following chart:
Also, the distribution of publishers’ income in game applications based on views and number by topic is shown in the following chart:
The changes in the amount of display in gaming and non-gaming applications by month have been in the form of the following graph:
The most popular advertising positions
The best content created based on the type of content and the type of advertising position
The best promotional videos
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