Tapsell published the Black Friday report

Tapsell’s Black Friday 2023 report shows that online stores, cosmetics, and BNPLs had the largest share of digital ads, and women’s, news, and sports websites had the largest share of digital ad impressions.

According to the Iran digital economy annotation, the “Black Friday 2023 Tapsell” report was published by presenting the trends, the most popular and the most spent. According to this report, in just seven days, advertisements in cyber space were displayed 10 billion times; That means, on average, 1.4 billion views have been published in the digital space every day.

As mentioned in Tapsell’s Black Friday 2023 report, “online stores”, “cosmetics-hygiene” and “finance (BNPL)” are the businesses that accounted for the largest share of digital advertising. Also, websites related to women, sports and news websites had the largest share of digital advertisement display.

25% increase in spending for Black Friday campaigns

The report shows that advertisers spent 25% more on promoting their Black Friday campaigns than on regular days. The most popular web and app advertising niches are video, matching and banner ads. Due to the completion of these campaigns, most of the brands have stopped their advertisements and are planning again for Yalda campaigns during the investigations.

According to Tapsell data, most of the brand owners have declared that during this one week, they have experienced 50% more traffic compared to normal days. Also, the most important advertising keywords searched were “Black Friday” and “Friday sale”.

High willingness of users to buy installments

It is interesting to know that adding the word “installments” next to the words Black Friday or Friday sale has increased the click rate by 27%. This is while the word “free shipping” helped increase the click rate by only two percent. This shows that paying in installments is one of the popular options for online shopping in this period.