Snapp Group has released its 2023 performance report for the fifth year in a row. In this detailed report, which has different sections, the performance of all Snapp subsidiary companies is also mentioned.
According to Iran digital economy annotation, at the very beginning of the report, the short and concise message of the founders of the Snapp Group, namely “Eyad Alkassar” and “Mahmoud Fouz”, draws attention, as they pointed out that the Snapp Group and its subsidiaries have a total of 7526 personnel and millions of drivers, salesmen, restaurateurs and other people with Snapp cooperates.
The beginning of social responsibility
Snapp’s report begins by describing the actions taken by this company in line with social responsibility. According to Snapp, the total value allocated to social responsibility in 2023 by this company was around 3 million dollors. In the Snapp report, more than 20,000 drivers of this company were exempted from paying commission in 2023 in line with their social responsibility, and the total value of the “commission exemption” of drivers last year was more than about 2 million 200 thousand dollors. People with disabilities, families of martyrs, veterans and martyrs, people with MS and people with thalassemia are among the driver users who are exempt from paying commission.
Apart from the drivers, Snapp stated in its report that it has given discounts to passengers for various occasions such as charitable institutions or medical trips, the total value of which was about 8000 dollors.
Service accessibility is one of the things that has recently received more attention from the country’s technology companies, and Divar organized an event for it a while ago. In this report, Snapp has stated that it is possible to determine the type of disability in its application for driver and passenger users, and it has also built features for this purpose. More than 13,000 driver users and more than 45,000 passenger users have registered their disabilities on the Snap platform. In the mentioned report, “Snappfood” has also started actions and soon its accessibility will increase.
Where is the issue of security in Snapp Group?
Hacking Snappfood and selling a large part of its database on the Internet was one of the recent hot news in the country’s technology and digital economy space, which drew the attention of many experts to this issue. Snapp has stated in its report that 25 cyber security experts work with this group and the security of Snapp’s software is provided by a framework called “Radar” as follows.
Snapp has stated in its report that last year it paid more attention to security issues and Bug Bounting, and at the critical level, the reward for finding vulnerabilities is about 3000 dollors.
human resources; More than 70% of the forces in 3 companies!
As stated at the beginning of the report, the total number of Snapp Group personnel is more than 7 thousand people. In this section of the report, Snapp has listed the number of collaborators for each venture (business) of its group. As expected, SnappKhodro with the largest number of employees, i.e. 2,723 people, Snappfood with 1,695 people and Snapp Supermarket Service with 1,044 people (total of 5,462 people), have the largest number of personnel. In other words, more than 70% of Snapp personnel are employed in the three companies SnappKhodro, Snappfood and Snapp Supermarket. The rest of the people in 10 other businesses!
Perhaps the following simple figure shows the importance of Snapp’s ventures for its business strategy, which has drawn more attention to them. Unlike many companies where men make up a higher percentage of colleagues, there is a relatively small difference in the number of male and female colleagues in the Snapp Group; 53% of men and 47% of women.
Snapp data statistics
According to the Snapp report, about 85% of Iran’s population, that is, more than 72 million users of this company’s super application, use its services daily. Only in 2023, about 10 million users have been added to Super Snapp. A more interesting statistic in this section is that Snapp users have opened more than 5 billion super application in the last year; On average, about 15 million times a day! Super Snapp has been opened more than 4 billion times in 2023 with Android devices, 652 million times with webapp and 428 million times with Apple devices.
In the image below, 5 popular services with the highest number of visits in 2023 are described separately.
Snapp says it has 92% of the country’s online taxi market share
Snapp has stated in its report that it was able to register more than 5 million daily trips on March 6, 2023 as a record in the history of its activity, and from 5.5 to 6% of the market share of internet taxis, 92% of all intra-city trips in the country. has it. The issue of market share has been one of the most controversial issues between Snapp and Tapsi, which apparently continues.
According to Snapp, the taxi service of this company operates in 323 big and small cities, and the cities of Tehran, Mashhad, Shiraz, Isfahan, Karaj, Ahvaz, Tabriz, Qom, Urmia and Kermanshah have the largest number of trips.
Snapp stated in its report that more than 6 million drivers cooperate with this company, of which 233 thousand are women drivers. Snapp passengers spent 523 million hours in Snapp last year and nearly 12 billion kilometers were traveled with Snapp.
One of the most interesting points of the report is “the most common times to leave your belongings while traveling”. Last year, Snapp users left their belongings in Snapp taxis between 23:00 and 3:00 AM on Thursday, Friday and Saturday, more than ever before.
The report further states that the average monthly income of Snapp full-time driver users was about 400 dollors and part-time drivers was about 200 dollors in 2023. The highest paid Snapp driver in Tehran has made 8798 trips and managed to earn about 13000 dollors from Snapp (about 1000 dollors per month).
Snappbox (Snapp motor courier service) has about 28 million users, and about 8 million of them were active users last year. This Snapp service has more than one million drivers.
Snapfood is unique
One of the important parts of this Snapp report is related to Snappfood. Snappfood is active in 170 cities and has more than 20 million users, and in 2023, about 7.5 million users were active. Based on the image below, restaurant, bakery were the three most popular Snappfood services last year.
The most expensive user of Snappfood ordered about 40000 dollors in 2023 from this service! The most popular foods in Snappfood were kebabs, pizzas and sandwiches, and potatoes and Sesame Sangak bread and lattes were the most popular orders in other categories of Snappfood. Snappfood’s motor fleet, which is one of its competitive advantages, has 36 thousand drivers.
According to the market evidence and the information provided in this report, Snappfood is the main and leading player in the food market, whose network of restaurants and kitchens and its logistics fleet, as well as the service of supplying raw materials and providing economical foods (eco service), make the walls of competition with it even thicker and taller. has done. Ofood from Golrang and Fidilio Group are competing with Snappfood in collaboration with Rubika. Digikala also competes with Snappfood services in some cases. But apparently, until now, Snappfood has a much greater distance than its competitors, and the cost of competing with it is very heavy and high.
20 million users in Snapp Supermarket
In the Snapp report, it is mentioned that FMCG (fast-moving consumer goods) purchase service in Superapp Snapp is associated with high growth and this service is provided to more than 20 million users in 127 cities of Iran. According to Snapp, the share of the Snapp supermarket service in the online sale of supermarket goods in this market is 64%, and there are more than 316,000 varieties of products in the Snapp supermarket. In 2023, Snapp Supermarket managed to achieve a record of more than 20 million dollors in monthly sales. Snacks, dairy and ice cream and drinks have been the most popular product categories in the Snapp supermarket service. A supermarket in Dolat district of Tehran earned more than 100 thousand dollors in one month and “Sadra” supermarket in Yousefabad, Tehran was chosen as the most professional seller.
SnappPay is Snapp’s growing service
In the Snapp report, it is mentioned that the company’s SnappPay credit purchase service has about 3.5 million users and the amount of orders with SnappPay has grown by 1175% from 2022 to 2023. The most expensive purchase of the year with SnappPay installment credit was about 1200 dollors. More than 624 online stores accept SnappPay installment credit, and watches, gold, shoes, smart watches, and mobile phones are the 5 most searched products in SnappPay.
In his note in this report, Majid Hesami, CEO of SnappPay, has stated the focus on providing installment credit with higher amounts and longer installments, as well as the development of face-to-face purchases, among the focus areas of this service in 2024. The 3 provinces of Tehran, Khorasan Razavi and Alborz have the most SnappPay users.
In this section, it is not mentioned whether SnappPay cooperates with a financial or banking institution to provide credit, and there is no mention of the amount of credit paid to users.
Inflation from travel
In the travel section, SnappTrip has three million and 400 thousand users, and the best-selling season of 2023 was that winter. The addition of the possibility of paying in installments for hotel reservations and the launch of daily apartment and villa rental services have been important activities of this service in the past year.
In the SnappTrip section of this report, the average ticket prices of domestic and foreign flights are mentioned in SnappTrip. This slide clearly shows the inflation in the price of travel tickets, which has made traveling a serious challenge. The average ticket price for domestic flights was about 24 dollors and for international flights was about 115 dollors. Of course, foreign flights these days can be seen up to 10 times this price!
In another part of this report, the average price of a night’s stay in a domestic and foreign hotel is mentioned. The average price of a night’s stay in a domestic hotel was around 33 dollors in 2023. This figure for a foreign hotel was nearly 77 dollors!
According to the report, the hotels in Tehran, Khorasan-Razavi and Isfahan provinces are the most scattered in SnappTrip.
SnappDoctor; Building a new path with iron shoes
According to the report, SnappDoctor service of Snapp Group has more than 15 million users and 1.2 million people were active in that user in 2023. The most popular service of SnappDoctor, despite various limitations in the field of Internet medicine, has been ordering medicine online, which delivers even rare medicines to the patient in the shortest time from the nearest pharmacies.
Diseases related to gynecology and obstetrics accounted for the most requests for medical advice in SnappDoctor in 2023.
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