Buying a monthly subscription from Iranian VODs may cost 1,500,000 Tomans (approximately 30$) per year.
Filimo subscription fee; At least 98 thousand tomans (1.8$)
Buying Filimo subscription costs 98 thousand Tomans in the cheapest possible mode. This figure is received as a one-month subscription to Filimo, and in this way, a person who goes for a one-month subscription to Filimo every month must spend 1 million and 176 thousand Tomans per year, excluding the 9% tax.
Filimo subscription can be purchased in two other ways. The first is a three-month subscription and the second is a six-month subscription. Buying a three-month subscription to Filimo costs 420 thousand Tomans, but Filimo currently sells it for 294 thousand Tomans (98 thousand Tomans per month) with a 30% discount.
Buying a six-month subscription to Filimo, which is the most expensive option, costs 588 thousand tomans. Having said that, a six-month subscription to Filimo is sold for 98,000 tomans per month, which is about 12% higher than last year.
Namava subscription fee; At least 119 thousand tomans (2.5$)
Namava subscription, like Filimo, is sold in three different ways. Those who buy Filimo subscriptions on a monthly basis are currently paying 119,000 Tomans, which is almost 20% more than last year. Of course, those who plan to buy Namava monthly subscription for the first time will get a 20% discount, and Namava monthly subscription costs 95,200 tomans for them.
Namava’s three-month subscription is currently sold for 349 thousand tomans. Compared to last year, the purchase of Namava’s quarterly subscription costs exactly 54 thousand tomans (18 percent) more, and with the addition of 9 percent tax, this number reaches more than 380 thousand tomans.
The six-month subscription of Namava, which is considered the most expensive subscription of this VOD, has become more expensive by 25% compared to last year and has reached 499,000. Namava’s six-month subscription cost 399,000 tomans a year ago, and within a year, it became more expensive by exactly 100,000 tomans.
Filmnet subscription fee; At least 150 thousand tomans (3$)
The cost of a one-month Filmnet subscription is 150 thousand tomans, which is currently sold for 120 thousand tomans, including a 20% discount. Choosing the subscription option with automatic monthly renewal will automatically deduct 99 thousand tomans from your account instead of 120 thousand tomans.
Filmnet’s three-month and six-month subscriptions are sold for 450 and 760 thousand tomans, respectively. In this way, buying a three-month subscription to Filmnet can cost 1,350,000 tomans a year, and buying a six-month subscription can cost 1,520,000 tomans a year. Of course, Filmnet has provided a 35% and 25% discount for subscribers who purchase a three-month and six-month subscription for the first time.
In conclusion, it should be noted that while these figures may seem reasonable or even cheap to the audience, the number $30 is roughly equivalent to one-fifth of a basic salary. Based on this, it can be said that the pricing model chosen for these companies is somewhat risky, and it remains to be seen how consumers will react to these figures.
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