In this report, domestically produced toys are mentioned as a vision to reach 25% of the market value by the end of the year
According to the Iran digital economy annotation, it is better to improve the toy industry of the vice president of science and technology, using platforms such as growth centers and startups to provide the necessary support for the development of this industry.
The report of the parliament Research Center was published under the title “Analyzing the challenges of the toy industry and providing legislative solutions”. According to this report, the size of the global toy market has increased from 90.3 billion dollars in 2017 to 107.4 billion dollars in 2022.
One of the important points mentioned in the report of the Majlis Research Center is the reference to the national document for the development of cultural and soft technologies. According to this report, in this document, which is approved by the Supreme Council of Cultural Revolution, the toy industry is considered as one of the important areas of cultural and soft technologies, and its quantitative goals are also specified.
The important areas of “cultural and soft technologies” in this document include: content production and written and digital publishing, design, toys, stationery, appearance and style of clothing, handicrafts and tourism, social technologies,
Social innovations, video games, animation, cinema, visual arts, productivity management and governance mechanisms in the cultural, communication, media and…
Also, in this document, it is mentioned that domestically produced toys will reach a share of at least 25% of the country’s toy market value by the end of the year.
The need to enter the science and technology assistant in the toy industry
The parliament Research Center has made suggestions to improve the state of the country’s toy industry. For example, creating a statistical system and preparing and publishing periodical reports, as well as providing platforms and consultative mechanisms for developers in the toy industry under the leadership of the Vice President for Science, Technology and Knowledge-Based Economy is one of the proposals presented by this center.
In this report, it is also stated that it is better to form the trade union system of the toy industry with the support of the Ministry of Security and the Presidential Vice President for Science, Technology and Economy. For this purpose, it is better for the Ministry of Health to provide the necessary support, such as issuing a license to form a union or taking measures to convert existing associations into a union.
In addition, in order to promote the market and the toy industry in the country, it is necessary to form platforms such as startups and accelerators in cooperation with the scientific vice-chancellor and trade associations, so that awareness raising and skill training with an emphasis on idea generation among the activists of this industry is necessary.
It is also suggested that the Science and Technology Vice-Chancellor provide the necessary arrangements such as infrastructural support and financial support through partnership with venture capitalists.
As reported by the Research Center, the toy industry in Iran is struggling with challenges such as the void in the trade union system, the high share of smuggled goods in the market, and non-compliance with the intellectual property rights of domestic producers.
Another challenge that has been mentioned in this report is the weakness in producing stories and narratives and characterizing the historical and cultural treasures of the country and turning them into works of art and media products (novels, comics, animations, video games, etc.). Is.
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