Examining the data available in the ArvanCloud content distribution network in the time period leading to Yalda 2024, shows that the general users were online only about 40 minutes more than the previous nights, but despite this activity, Saturday morning was online only seven minutes later than in the previous weeks.
According to Ideaagency, online stores and supermarkets had their peak on Black Friday and were less busy in the days leading up to Yalda. Also, during Yalda week, users used online taxis more than the previous days and thought about ordering food online more. In general, internet businesses, like traditional businesses, experienced more prosperity during these nights.
This data is the result of checking the “traffic rate” of all kinds of online stores, internet taxis, online food ordering services and online supermarkets whose user traffic passes through Arvan‘s content distribution network.
Mobile phone or family?
In general, the traffic of online users has not changed much in December, either during Black Friday or Yalda night, and the increase in traffic has been observed only in certain hours. For example, the peak of online traffic related to Yalda was from 11:30 on Thursday night to midnight on Friday, and the usual traffic drop was delayed by only one hour.
This means that usually the general public of users are online until 2:50 and after that we see a drop in traffic due to sleeping hours. But in the night of Yalda, we have had a drop in traffic since 3:30 in the morning.
In other words, it can be said that users spend more than 40 minutes of online entertainment on Yalda night! Also, considering the traffic at 6:30 in the morning of January 1st, and comparing it with the previous week, it can be said that we have not had a noticeable change in the waking hours; Because people slept more in Yalda night only for seven minutes!
Black Friday, the savior of online stores and supermarkets
On Yalda night, online stores had less traffic than in early December, and the traffic peak of these stores is related to the 9th of December and the booming Black Friday auctions; Eleven TB, about four times the average monthly traffic!
After Black Friday, as the data shows, the purchases have been made and the traffic of the sites and applications of the online stores has significantly decreased, and they have reached their lowest level on the night of Yalda.
The same applies to online ordering from supermarkets; On Black Friday night, the traffic reaches its maximum level, which is one and a half times the average of the month, and until the end of the month, the traffic decreases with a downward slope.
Prosperous night of internet taxis and restaurants
It is not possible to make a clear judgment about the statistics of internet taxis; As it is clear in the graph, the ups and downs are not very significant and only on some days they have slightly decreased or increased. Although it can be said that Yalda night was a booming night for internet taxis; Because they have experienced a 1.5 times increase in traffic.
Online food orders maintained a steady trend throughout the month; In the traffic graph, some days are up and down, which is not noticeable compared to the average. The peak of traffic (1.2 times the average of the month) is on Thursday the 19th night before Yalda. It can be said that the popularity of ordering food online has increased during the Yalda weekend.
Ps: The available data is a combination of the traffic data of several different businesses in several diverse categories, which was done in order to analyze the behavior of users.
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