The “ceiling that broke” event was held on Wednesday (July 3) at the Raad conference hall with the aim of presenting the annual report (2023) of the “Tabdeal” digital currency exchange. This exchange in 2023, by developing its existing products and providing new features, tried to provide the best and safest platform for trading digital currencies to Iranian cryptocurrency traders.
Registration of more than 1 billion transactions
According to Iran digital economy annotation, the total annual trading volume of “Tabdeal” exchange in 2023 was 1 billion 443 million 592 thousand 384 dollars and the highest daily trading volume of this exchange was 42 million 446 thousand 499 dollars.
More than 1 million users, 749 markets, 383 cryptocurrencies and 164 cryptos have been added, as well as 570,394 user-made oscillator bots, 11,572,979 completed leveraged trades, and 14,564 copies of Winning baskets are another part of the exchange performance report.
In its month-by-month performance report of 2023, “Tabdeal” exchange reported for April reduction of fees, May 2-fold increase in support capacity, June activation of instant withdrawal in all banks, July unveiling the possibility of leveraged transactions, August zeroing of easy purchase fees, September unveiling Oscillating robot, October unveiling of the winning basket, November reaching 500 thousand users, December 2000 dollors pool “Turn into Niki”, December increasing the number of trading markets to 600 markets, February publishing the first book of the Conversion Academy and March reaching 900 thousand users.
The beginning of the story, what should we buy to make a profit?
The CEO and founder of “Tabdeal” exchange, as the first speaker of the “Ceiling that broke” event, said: “In the last few years, when many businesses were trying to survive, we built an industry with a turnover of billions and millions of users.”
Masoud Malekmohammadi, referring to the beginning of the work of the 120-person company “Tabdeal”, said that the work of this exchange started with one question; “What should we buy to make a profit?”
Malekmohammadi then explained: “The work with a three-person group started in the winter of 2020, that is, at the same time as Corona, in the summer of 2020, we decided to introduce the exchange to the market. In the winter of 2020, the exchange was introduced to the market and the work officially started in April 2021.” Nowruz 2021 to 1,000, Nowruz 2022 to 250,000 and now we have reached more than one million users, and last year Bastar exchange was the platform for more than 1 billion dollars of transactions.
As Malekmohammadi explained, the work of the exchange “Tabdeal” has been started with the focus on the user, and the initial emphasis was on security, quality of service and technology. According to the report presented by the CEO of “Tabdeal” exchange, this exchange is considered the most diverse digital currency buying and selling market in Iran, as it has 749 Tether and Toman trading markets for 383 digital currencies.
The user’s profit is our profi
At the “Ceiling that broke” event, it was the chief marketing manager of “Tabdeal” exchange who talked about responding to users.
Sepideh Panah stated that digital currencies with all the benefits they have should be responsive to the users and said: “The main goal of conversion at this time is to empower users to create profit, which is empowered with three goals of deep connection with the user. , training and making available different ways of investment is realized. Without these three principles, the user’s profitability cannot be realized, and the important thing is that the user’s profitability is our profitability.”
She continued his speech by answering the question of how these three goals were achieved in 2023 and added: “We used every opportunity to communicate with the user and today we are the largest Persian language media in the digital currency field of Iran. We produced the strategies that lead to profit in the form of a booklet and provided them to the users, and also provided the risk management tools to the users.”
According to her, the training book “Transformation” was written in the words of 25 successful traders and based on real experiences, as well as 10 training webinars with more than 1000 minutes, more than 6 thousand followers, 183 practical training articles, among other statistics related to The field of user training was in 2023.
Focused on security
The chief technical manager of the “Tabdeal” exchange was the next speaker of the event, who talked about the axes that the exchange has focused on to achieve the “reliability for the customer” feature.
Referring to the 5 axes of scalability, flexibility, security, reliability and user experience, Amirreza Fathi said: “In the first axis, which is scalability, you must be responsive to a large number of users, and we have this feature up to 12,000 orders per second.” We expanded and our goal is 200 thousand orders per second by the end of the year. In this way, thousands of futures transactions have been added to the trading core and margin to the system. “Our accounting system has been 12,000, which reached 80,000 in 1402, and our goal is to reach 600,000 transactions.”
He talked about the second axis, which is flexibility, and added: “Flexibility is one of the strengths of Tabdeal, and I must say about security, we worked with the best experts from the very first day and also bought the most expensive hardware and software to be on par with global standards.” »
This growth is not our horizon
The chief marketing manager of “Tabdeal” exchange was the next speaker of this event. He talked about marketing and said: “The issue of supply and demand is one of the most important challenges of a platform, which is important for managing those two parameters, i.e. the depth and elasticity of the market.”
According to “Hassan Farahani”, by managing this issue, “Tabdeal” exchange has been able to have more depth in the parameters of the depth of the Tether-Toman markets in charts to compare with its two serious competitors in Iran, although in terms of the distance between buying and selling Tether-Toman they are in the same category. contract.
He added: “In terms of the depth of the Toman market and the depth of the Tether market, Tabdeal exchange is also higher than its competitors; Although we were behind until 6 months ago, and in these few months we were able to reach such a position.”
Farahani recalled a memory and said: “Three or four years ago, when we were starting, a person who was an exemplary entrepreneur said that you do not have a competitive advantage, but now we are far ahead of the competitors against whom we did not have a competitive advantage, although we are far from the good exchanges in the world. We have and we promise to reach them and be able to compete with successful international exchanges.”
Presentation of 3 new products
But the next point that was raised in this event was the presentation of new and different products in the “Tabdeal” exchange; Trading robot, leveraged trading and winning basket that “Mohammed Taghvaei” the product manager of the exchange talked about.
Stating that the leveraged transaction was the most attractive product available to the users, he said: “The leveraged transaction gives the user two options, the first is that he can trade and profit in both directions of the market, i.e. both the rise and fall, and the second is that Buy with higher credit compared to other exchanges (3-5), i.e. up to 10 times.”
Taghvaei stated that “Tabdeal” is the first exchange that provided this product to users in Iran and had 75 markets for this product in 2023, adding: “In leveraged transactions, the risk is higher. From the beginning of the introduction to the market, we went for the user to be able to manage risk, and that was reversing the position. In a year since the introduction of this product, more than 100,000 people have used this product.
According to him, the largest market related to “Shiba” was the most profitable market of “Pepe” and the top user made a profit of 49,317,000 dollars with this product.
The next product that was released in 2023 in Tabdeal exchange is the trading robot, about which the product manager of the exchange said: “The function of this robot is that you specify the amount of initial capital and then the artificial intelligence makes buy and sell orders for you. takes into account.”
The next product that was released in 2023 in Tabdeal exchange is the trading robot, about which the product manager of the exchange said: “The function of this robot is that you specify the amount of initial capital and then the artificial intelligence makes buy and sell orders for you. takes into account.”
The last product of the winning basket was different from the previous products, and Taghvaei explained about it: “The previous two products are in every international exchange, but the winning basket is not like that. In the winning basket, the users who had a basket with a good returns would give it to others so that others could get acquainted with that basket. “Last year, 14,343 baskets were made and the total profit was about 50 million dollors.”
Critical moment of user support
325,888 calls received, 37 seconds average total waiting time in a phone call, 89% user satisfaction rate, and 51 seconds average total online chat waiting time were part of the statistics presented in the support department of the exchange.
The support manager of the “Tabdeall” exchange started talking about the support of this exchange with a memory and said: “In the first days of the conversion, a user placed a 200 million sell order and instantly lost 40 million. If he had placed this order a second later or earlier, this would not have happened. There we had to decide whether to tell the market process to the user or to guarantee the product ourselves and make the user stay in the market. This is where we decided to pay the user’s loss, which was one month’s income of the exchange.”
“Mostafa Latifian” summarized the most important exchange support measures in 2023 as the commitment to create a safe trading environment, empathetic support as a continuous process, growth and development of the support department, all-round support for traders and special services for special traders.
“Tabdeal” has broken different ceilings
At the end of this event, Masoud Malekmohammadi, the CEO and founder, Sepideh Panah, the Chief Marketing Officer, and Amirreza Fathi, the Chief Technical Officer of Tabdeal exchange, answered questions from users about exchange security, crisis management, and the reason why Users spoke to trust the exchange.
Malekmohammadi stated that “Tabdeal” exchange has broken various ceilings and said: “The experience of transformation and breaking many ceilings that we are facing now is the result of the transformation we experienced in marketing, technology, organizational culture, support and all parts of the exchange. “We didn’t compare ourselves and we worked internally and commitment-oriented, which resulted in breaking many ceilings.”
He also responded to a question about the trustworthiness of the exchange with regard to users’ funds: “Instant withdrawal is the most important reason we give to the user to trust that he can withdraw his assets at any moment.”
Fathi emphasized in this regard: “Investing in the brand is one of the most important reasons for being a trustee, like what happens in famous brands like Google.”
He also stated about the security and prevention of hacking of the exchange: “In our security department, there is a view that we are always either before the hack or after it, and in fact, it is never a state to say that everything is safe. For this reason and based on this point of view, we are always careful that hacking does not happen, and based on this, we invested in this issue and our research and development in this sector continues. “New exchanges may become a secure centralized exchange in a few years, and we are also looking to move to reach this position.”
The performance of the exchange in times of crisis was one of the concerns of the users and those present at the “Ceiling that broke” event, which Panah explained: “The most serious distinction in cryptocurrency marketing is to register the user’s needs and act on it, and at the exchange, this is our approach. Prevention of crisis and in case of crisis, user support is on the agenda.
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