Pasargad Bank unveiled ZyBanak, the new product of Kidzy, the first and largest financial ecosystem of children and adolescents in Iran.
According to Ideaagency, this platform, which was developed with the aim of training and financial management of teenagers, provides banking transactions, budgeting and investment experience for users aged 12 to 18 years. ZyBank has provided an innovative approach to education and economic management of this age group.
Using digital infrastructure and AI
ZyBank, a platform based on the latest fintech technologies, facilitates financial management for teenagers by using digital infrastructure and AI. This system allows users aged 12 to 18 to manage their bank account, perform financial transactions, learn budgeting patterns and even experience investment concepts through financial simulations.
Soroush Akbarzadeh, Kidzy’s business development manager, says: “There is so much effort behind each product and team. We are working so hard to publish our content in Kidzy, and this war is our need to be able to provide content specific to children and teenagers with all our concerns.
ZyBank’s unique feature is the use of advanced algorithms to analyze users’ financial behavior and provide personalized offers based on their spending and saving habits. This system not only introduces teenagers to the basic principles of financial management, but also helps them make more informed financial decisions and gradually acquire the necessary financial skills for the future.
Protecting accounts against cyber threats
By using advanced security technologies, ZyBank protects the financial accounts of teenagers against cyber threats. The platform uses two-factor authentication, advanced data encryption and anti-fraud protocols to prevent any misuse or unauthorized access.
One of the key features of this system is the ability of parents to monitor their children’s financial activities. Through a dedicated dashboard, parents can view transactions, manage withdrawal and spending limits, and guide the financial education process for their children in a more targeted way. This feature, in addition to increasing the security of user accounts, provides a safe platform for strengthening the financial literacy of teenagers in a controlled environment.
Direct participation of teenagers in determining brand identity
At the unveiling ceremony of ZyBank, teenagers were not only present as the main audience of this platform, but also played an active role in shaping the brand identity. One of the interactive parts of the event was live voting to choose ZyBank’s official tagline. Two proposed options, “ZyBank from the perspective of your generation” and “ZyBank from the perspective of you” were voted on, and finally, the second option was chosen as the official slogan of this brand with the wide acceptance of teenagers.
This decision expresses Kidzy’s approach in prioritizing the needs, tastes and views of the new generation. The direct involvement of teenagers in determining the brand identity not only helps to increase their sense of belonging to this platform, but also shows ZyBank’s interactive approach in providing financial services that suit the digital lifestyle of this generation.
Financial education with gamification
By using gamification, ZyBank intends to remove the theoretical and dry financial education process and turn it into a practical and fun experience for teenagers. In this approach, users can collect points and reach higher levels by completing financial challenges, properly managing expenses and savings.
With this approach, teenagers not only learn basic concepts such as savings, budgeting and investing, but also test their skills in real scenarios in a fun and practical environment. This initiative can play an important role in strengthening the financial literacy of the new generation and prepare them for informed financial decisions in the future.
Teaching economic skills to the next generation
ZyBank, as a bank account management tool for teenagers of Pasargad Bank, has taken a new step in the direction of teaching economic skills to the next generation. Using modern technologies, advanced security and an interactive approach, this platform tries to teach teenagers about financial concepts in an attractive and practical way.
Akbarzadeh further added about Kidzy’s vision: “Kidzy’s role is to help children and teenagers create an image that they like, in the front mirror, through the innovative look and atmosphere, strong supports and technological infrastructure, research and development space, and Pasargad Bank‘s strategies and vision; A more capable and strong image. This space is a space from the perspective of your generation.”
Adding gamification capabilities, developing digital infrastructure and creating a platform for practical learning has made ZyBank one of the pioneers of transformation in the economic culture of the country, and this is only the beginning, and in the future, by expanding its services, ZyBank will play a stronger role in promoting the financial literacy of the new generation, as well as creating a rich environment for businesses in this field.
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