Okala breaks the record again

According to Okala Public Relations, this platform was able to record a new record in the online sale of supermarket products. Following the implementation of its recent 360-degree campaign, Okala managed to break the online market record for supermarket products on Thursday, October 24, 2024. The public relations manager of this brand announced that the Okala platform managed to register 157,400 orders in 24 hours by running the two-day “Super Discount” campaign in the middle of the big “I’ll deliver it for free” campaign.

According to Iran digital economy annotation, Reza Abbasi, Okala’s chief marketing communications manager, said about setting this record: “Okala managed to register 157,400 orders on October 24 and broke the previous record of the online market for supermarket products, which was about 130,000 orders in one day.” Recording such a record is not only important from the point of sale, but another very important aspect is operational complexity, maintaining the quality of service and successful delivery of orders.

Registration of 4 orders per second

During the peak sales hours of the super discount campaign, which was between 12 and 14 Thursday, October 24, Okala managed to register 31,564 orders, which is a significant statistic in this industry.

Okala’s chief marketing communications director considers the special participation of more than 40 prominent FMCG brands in the super discount sales campaign, as well as the extensive presence in offline and city-level to online advertising spaces in the form of the “I’ll deliver it for free” campaign, as important reasons for this achievement. He added: “Like the previous campaigns, the brands participating in the super discount sale campaign faced a significant increase in the sales of their products on the Okala platform.”

10 best-selling brands of Okala’s two-day “super discount” campaign

Abbasi explained about the complications of this brand’s recent achievement: “In general, the point of differentiation of the online grocery industry with other branches of E-Commerce is the issue of delivery speed and its operational departments. The need for quick delivery (On-Demand) in our business multiplies the complexity of implementing large sales campaigns. In fact, these campaigns are not only about sales and commerce, and we need very high operational readiness at the level of FMCG suppliers, logistics, stores, and support, so that we can provide balanced service quality similar to normal days.

Earlier in the report of 2023, Okala had said that it was the beginning of a transformation by emphasizing the focus on improving the pleasant experience of users, and it had declared its mission to create a convenient and economical shopping experience for all classes. This platform allows users across the country to easily buy from local supermarkets and chains around their residence and receive their orders at their desired destination with free and immediate shipping.