Hamrah-e-Avval unveiled its new visual identity by holding an event. The new logo is completely simple and designed in blue color and we also see a modern font.
According to Ideaagency, Hamrah-e-Avval unveiled its new visual identity this evening by holding an event at Tehran International Exhibition. These changes in the visual identity of Hamrah-e-Avval have been made in line with recent developments in the telecommunication and technology industry.
It was announced at this event that these changes were formed after an extensive research process including user surveys, global trends and brand positioning analysis.
Hamrah-e-Avval’s aim with these changes is to strengthen its position as a leading operator in digital fields and new technologies such as AI, Internet of Things and 5G and even 6G. With this redesign, this communication company intends to introduce itself as a pioneer in creating an immersive experience.
Hamrah-e-Avval is known as a reliable, accessible and visible brand, and in these changes, it has chosen the path of brand evolution to present a more integrated image of the brand while maintaining its existing assets.
Amid Dastchin, Hamrah-e-Avval brand strategy consultant, announced in this event: “Our company has made the technological dreams of Iranian people a reality in the last three decades. In the first decade, we realized the dream of connectivity and communication. In the second decade, we provided access to global information and the Internet, and in the third decade, we strengthened Iran’s digital ecosystem. Now in the fourth decade, we are going to enter the immersive world.”
According to him, immersive means immersion in a new experience that removes the boundaries between the real and virtual worlds. This concept is growing in areas such as health, education, entertainment and communication, and 64% of the world’s top brands have invested in it.
Dastchin continued: “Hamrah-e-Avval plans to facilitate the entry of Iranian people into the immersive world by investing in five revolutionary technologies (AI, Internet of Things, Blockchain, 5G, 6G, and XR).” He said that the new essence of the Hamrah-e-Avval brand is defined as: “We are going to empower the inclusive world to create limitless connections.”
Hamrah-e-Avval’s brand strategy consultant also stated that according to marketing research, 99% of users are afraid of the future of technology, “The company, by keeping its famous slogan, ‘No one is alone’, intends to reduce this fear and assure that it will be with people.”
Hamrah-e-Avval visual identity changes
Dastchin stated that in the field of visual identity, This Company has reached an icon that is recognizable even without seeing the logo. Blue and black colors are chosen as the main colors that inspire depth and confidence. He continued: “Hamrah-e-Avval plans to become a leading technology company in the new decade and nurture their dreams and innovations by instilling a sense of empowerment, confidence and hope in users.”
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