The Ads-Up conference was held on the stage on the first day of Inotex 2025. In this conference, a group of renowned specialists and experts in the advertising industry gathered and examined the position of digital advertising in the country in the form of four discussion panels and two presentations.
Loss Prevention (The Role of Data and AI in Market Research)
According to Ideaagency, this panel was held with the presence of Ms. Poroushani and Mr. Rasoul Ghanbari, Enayati and Varghaei. The lack of understanding of the position of market research in Iran by large and small brand owners and the lack of use of data to determine the direction of the business were the main topics discussed in this panel.
Marketing strategy of big brands in 2025
This panel was also held with the presence of Mr. Shahheidari, Mahabadi, Latifi, and Mahboubi, and the strategy of big brands for this year was examined from the perspective of the panel guests. Focusing on the use of data and AI tools to optimize marketing programs was a solution that the panel guests suggested for big brands.
Digital Marketing: The Cure for the Sick Economy
This panel was held with the presence of Mr. Safa Seyrafi, Milad Bakhshi, Hamed Bakhtiari, and Ahmad Attarzadeh. Digital marketing today will be a comprehensive version of the way out of the economic crisis for businesses, and the knowledge gap between different generations will be filled solely by focusing on non-governmental and non-academic education and increasing trade union activities in this field.
Marketing challenges and opportunities in Iran and the world
This panel was also held with the presence of Mr. Makan Mehrpouya, Alijah Shahrbanoui, and Hamed Pazouki. AI is an opportunity for us to use modern tools to reduce the significant gap with global marketing standards and compensate for the technological and knowledge lags of the last few decades.
The Future of Marketing in the Age of AI
In this half-hour presentation, Mr. Nima Mohammad Hassani, Senior Marketing Manager at Tapsell, outlined the role of AI in marketing development and, by pointing out and introducing the actual and potential capacities of AI, formulated the future roadmap of this industry in accordance with international standards.
At the end of the event, Ahmad Attarzadeh thanked the more than 16 experts and professionals from the advertising industry who participated as guests and speakers. He also expressed his appreciation to Pardis Technology Park for hosting the largest event in Iran’s innovation and technology ecosystem, which provides a valuable platform for various industries to gather under one roof and engage in discussions about their sector’s challenges and opportunities from a professional perspective. According to the event’s secretary, digital advertising is at the cutting edge of technology worldwide — a fact that highlights the need for special attention from the government and policymakers toward this rapidly evolving industry.
No Comment! Be the first one.