How to plan a campaign as big as Digikala’s Black Friday? From operations teams to infrastructure
According to the Iran digital economy annotation, It has been four days since the biggest digital auction started. Digikala’s last Black Friday festival was held in 2021 and now, after two years, this online store has started Black Friday with amazing discounts and it seems that this time it is prepared to face any possible account disruption.
It should be mentioned that more than 500 software engineers work on the Digikala website or application to create a good experience for their customers from the moment the user searches for a product to the time the desired product is selected and ordered. As a result of this process, even though there may be more than one million users per second and more than 20 million users in a day on the Digikala c, checking or buying, the website of this collection is not slowed down or unavailable.
This large online store has doubled the capacity of processing, sending and delivering goods, and by hiring about 1000 people, it has tried to double the speed of service in different departments of its organization, such as “call center”, “logistics”, etc. increase by
Black Friday riots in Iran have never been without annotation. Many times, violations occur in the pricing process in stores, which lead to violation of buyer’s rights. Digikala has taken a step forward to solve this problem, like many other problems in Iran’s e-commerce. This large online store monitors the performance of sellers by designing complex monitoring processes so that the discounts offered on this platform are real and the amount of violations is minimized.
Digikala has also invited its users, if they see any violation, to share it with the Digikala support team through comments and phone calls, because user feedback is used to improve the customer experience.
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