The national conference of technology, advertising and the fourth industrial revolution was held today, December 5th, at the conference hall of the international exhibition at the same time as the advertising exhibition
According to the Iran digital economy annotation, in this event, Dr. Alireza Shahmirzaei, Deputy Minister of Trade and Services of the Ministry of Industry, Mines and Trade, said as the first speaker: “In some areas, especially cultural goods (content), advertising has the task of increasing people’s consumption levels.” to give The Secretariat of the Office of Business Services is looking for private companies to come in and help expand this market. We emphasize the use of new tools and technologies.”
He added: “Although it seems old with the advent of technologies such as artificial intelligence, digital advertising, but environmental advertising has been on the Internet for a long time. The room for growth is also very noticeable for domestic platforms.
Farshad Mehdipour, deputy of media and press affairs of the Ministry of Culture and Guidance, said: “Advertising, as an industry of cultural industries, has always sought to acquire and attract audiences and consumers. Under this case, there are businesses and traders who use this platform for their own profit.
He added: “Advertising is a function of technology. In the past, we used to see ads first and then the product, but technology has made it possible for the two to coexist. Our role as a regulator is to facilitate the communication of activists in this field. This will bring this field together.”
A memorandum of understanding for advertising
A memorandum was signed with the aim of flourishing economic enterprises using new technologies.
In this event, the panel “Challenges in the development of cooperative activities of the advertising industry with business” was held with the presence of Amir Hossein Asadi, Director General of the Business Department of the Ministry of Security and Mohammad Sadegh Azmandian, a legal expert.
Referring to the size of the global advertising market and the country’s lack of share in this market, Asadi said: “Is advertising really an industry?” What are the growing challenges in this field? “Since advertising exists in various fields, it combines with culture, politics, economy, etc. and is affected by barriers such as filtering.”
He admitted: “Advertising in Iran is not yet an industry, broadcasting platforms like Social Media do not belong to other countries and there is only a dispute about it in the country.”
Azmandian further explained: “The legislator formulated a law that protects the rights of the owner of a commercial brand and recognizes it as a property that can be transferred to others. Regarding cyber space brands, rules, regulations and regulations should be developed because the audience exists in that space. But where there are no rules and regulations, the foundation of business is institutionalized on the basis of laziness.”
SAD named 7 important things for the advertising industry and called them important: “Exports of the advertising industry, entering the international advertising market, ranking of this industry, pricing of the advertising industry, creation of innovation centers of this industry, students in the advertising industry and the requirement “Technology for Permits.”
No Comment! Be the first one.