Alireza Hoshmand, co-founder of Finup, considers internet problems and the lack of sufficient infrastructure to be the most important reasons for not simulcasting online at events and believes that the availability of networking opportunities is one of the important issues for those interested in holding live events.
According to Iran digital economy annotation, Finup co-founder Alireza Hooshmand unveiled the first event marketing report in Iran at the “about event” event. In this report, he discussed the impact of the event’s place on businesses in 10 chapters and said: This report was conducted during interviews with 158 participants, of which 53.3% were B2B organizations and 30.4% were B2C organizations, which we divided into two categories. We have divided public and private, and 82.4 of them were private.
According to Hooshmand, 29% of the participants in this survey were CEOs and senior managers, and 11.8% were communication and public relations managers.
In the continuation of this smart report, he gave an explanation about the number of events of each organization and added: 82% of businesses have organized one to 6 events in 2023 and 60% of businesses tend to increase the number of their events in 2024.
He further announced that the goal of 59% of companies and organizations for holding events is brand awareness and the goal of 36% is networking and said: the budget for holding events last year in 53.7% of companies was less than almost 6000 dollors and in 46.3% 6000 dollors to 20000 dollors and in 14.6% it was more than about 20000 dollors and 51% of companies planned to increase the budget for events in 2024. He listed the place of the event in the marketing and communication budget in Iran as 18.7% and the most important challenges of holding the event is the issue of idea generation and continued: In Iran, 38% of companies believe that the event should be held within the organization and 16% prefer outsourcing and 45 1. They consider the combination of domestic and foreign teams to be a better option for the event.
The challenge of broadcasting the event online and live
He further pointed out the challenges of online broadcasting of the event and called the internet speed and the unfavorable quality of broadcasting and choosing the right platform and maintaining interaction with the participants as serious problems of online events and simultaneous online broadcasting. According to Hooshmand, event notification through social media, email marketing and sending invitations are the three main parts of event invitees.
Maryam Faridshad, the co-founder of Finup, went on to tell a story about the formation of Finup and said: In these seven years, we have organized more than 25 specialized events in the field of financial technologies, and 10,000 participants from all over Iran, both online and in person. They have been with us.
Faridshad continued: The idea of Finup started from the 2017 Elecomp exhibition, and we have organized Finup events since 2019, focusing on specific fintech issues. He listed one of the main goals of Finup to develop fintech in Iran.
In the final part of the panel event, a discussion was held under the title of the impact of the event on businesses, and Hamidreza Ahmadi, the CEO of the Evand, pointed out the risk of holding events and in response to Hadi Moradi, the editor of DMboard and the secretary of the panel, called networking as one of the most important parts of any event.
Mostafa Mostafavi, the Bitpin brand manager, further pointed out the organizational culture of companies and the level of risk acceptance in businesses, and considered cryptocurrency companies to be more risky than other companies due to their innovative conditions.
Ahmad Attarzadeh, Tapsell’s brand and marketing manager, considered ideation as the most important issue in holding events and said that one of the important reasons for not holding events in cities is the lack of infrastructure in cities.
Mahdi Yeganeh, the chief marketing manager of SnappPay, also considers SnappPay as a company that tries to be present as a sponsor in many ecosystem events. and empathy to eventually lead to the growth of the industry.
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