At the same time as sales festivals start in most parts of the world, Podro has provided an opportunity for all Instagram stores to increase their sales in the form of a 40-day campaign that started in the first week of December, and one of the special benefits of this campaign is to provide services with better quality to their customers
According to the Iran digital economy annotation, the Chelle campaign is the first joint campaign of small and medium stores that is held on Instagram. As a store builder in social networks, Podro has provided opportunities for small and medium sellers in the Instagram space so that they can promote their business in this festival, which is a good time for online shopping, and by offering reasonable but attractive discounts and using special techniques in Black Friday and Yalda auction multiply your sales.
This campaign in its first phase and only on Black Friday was able to increase the growth of many small and medium stores. The average increase in the sales amount of sellers on Black Friday was more than 38%, but the growth in the number of orders registered in just one three-day period was more than 119%.
These numbers show that using the right infrastructure for sales and, of course, the use of common sales techniques in social networks, can help the growth and development of small stores.
Pashootan Pourpezeshk, the CEO of Podro, pointing out that most of the stores that use Podro tools for their business are experiencing growth; “Taking advantage of the specific techniques of selling on social networks is something that businesses need to learn, and the use of two products, Podroshop, which is a store builder suitable for social networks, and Podropin, which provides the infrastructure needed to send orders, will help them. To be able to receive and process a large number of orders and to be able to provide the best services to their customers with Podro’s support.”
Pourpezeshk refers to stores that had orders between 15 and 20 units on normal days and increased their order to more than 300 units per day during Black Friday. Interestingly, in these stores, there is no news of expensive prizes or even free shipping, and only by using the right infrastructure and sales techniques, they manage to increase the orders to 10-20 times more than their normal days!
With Instagram shops embracing Black Friday, Podro is planning to make the Chelle campaign much bigger and help these small businesses increase their sales.
One of the goals of the Chelle campaign is to use the potential in the social business market for the growth of small and medium-sized businesses and help their sustainability. For this reason, in addition to providing special marketing facilities and directing buyers to these stores, it has tried different methods, such as giving attractive prizes, in addition to satisfying customers who are interested in shopping from Instagram stores, who are also in favor of easy and convenient purchases, and also to create the excitement of the campaign for Doubly audience.
Pashootan Pourpezeshk says: “Like in the past, Podro plans to support small and medium-sized stores that are active in the space of social networks, to help the development and sustainability of this large market as the largest online retail market in the country.” Usually, small stores don’t have enough capital or budget for effective advertising or providing their customers with favorite prizes, and joining the Chelle campaign will help them to experience large collective growth and sales.
In fact, in this campaign, Podro intends to organize an effective campaign by bringing together the right number of active stores, which each of them could not do alone.”
Black Friday, Yalda sales festival or Nowruz are good opportunities for sellers to increase their customers and expand their business scope by using product variety and offering discounts. Dr. Pourpezeshk believes: “This technique in e-commerce has caused success and increased long-term sales in many large online stores in most countries of the world, even Iran, and we at Podro believe that this method will also bring success to businesses active in social networks, Online and customized store, connecting to the store’s Instagram page, smart advertising, customer management, secure payment portal, sending orders with the possibility of tracking, advertising campaign management are among the facilities that Podro provides to stores so that they can focus on work without worry.
They can easily manage more sales and higher order volume and earn more money in a certain period of time.
To date, more than 2,000 stores have joined this campaign and have provided online users with a variety of products in different categories. This campaign, which is held for the first time in Iran, is the best possibility for the development of small and medium businesses that have the potential to grow and develop and use the potential of social networks for sales.
Podro organizes this campaign with the cooperation and participation of Pilban creative agency and big influencers in social networks, the final phase of which is shopping from selected stores in the second half of December and at the same time as preparation for Yalda night shopping.
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