92% of TVs and 87% of laptops advertised on Divar last year were used items. Buying and selling these devices is equivalent to preventing the release of 93 million kg of carbon dioxide in nature.
According to Iran digital economy annotation, according to Divar public relations report, do you think the earth and the environment will benefit or be harmed by the wall? This question may seem a little irrelevant at first glance, but it is not a very irrelevant question. The simple and straightforward answer is that by making it easier to buy and sell second-hand items, online shopping platforms actually contribute to the circular economy, and in this way can help the Earth, But at their own scale. Maybe this word seems like a slogan. If it’s hard for you to believe, just take a brief look at the second-hand items posted on the wall last year and the impact that buying and selling these items can have on the environment.
Thriving second hand
In 2023, 62% of the advertisements published in all categories of “goods” on Divar were related to second-hand items and 38% of them were related to new goods. The product categories mean the 4 main categories of “digital goods”, “home and kitchen”, “entertainment and leisure” and “personal devices”.
Why have we only gone to these 4 categories and related sub-categories and not checked other Divar’s categories?
In other categories of Divar, the separation of new and second-hand is basically meaningless, such as the categories of “recruitment and employment” and “services”; Or, like the “property” and “car” categories, “capital” goods are advertised, and being “second hand” in them does not mean that they may remain unused in the corner of the warehouse and their buying and selling is considered part of the circular economy.
Of course, the share of ads for used and new items is not equal in all “product categories”. For example, ads for second-hand items in the “digital goods” category are about 3 times more than new items in the same category. In other words, 73% of ads in this category belong to second-hand items and 27% belong to new items. The “digital goods” category is at the top of the table in this regard. At the bottom of the table is the “Personal Appliances” category, where the share of ads for second-hand and new items is almost equal (new personal appliances are slightly more advertised than second-hand).
What exactly does this “circular economy” mean?
Circular economy, in very simple language, means to reduce as much as possible the consumption of resources, raw materials and energy for production and supply and to minimize waste. Now, where is the platform like Divar in this story? By helping to buy and sell second-hand items, Divar actually prevents the waste of many items that are still usable and returns them to the consumption cycle. In this way, the needs of some people are met with these second-hand items and it is also economical for them. At the same time, there is no need to produce this number of goods. Therefore, to the same extent, the consumption of very important natural resources such as water and trees is saved, and the emission of greenhouse gases, such as carbon dioxide, is prevented. Also, in many cases, less plastic is consumed and becomes waste. It may take centuries for each piece of plastic to break down and return to nature.
What exactly does Divar do to the earth?
The share of 62% of second-hand items in the total advertisements of Divar’s goods, if we put it next to the population of 53 million users of this platform last year, maybe we can better imagine its contribution in helping the circular economy and helping to preserve natural resources and the environment.
In order to get to know a part of this positive effect on the environment, we have briefly reviewed the advertisements and sales of some general goods on Divar.
Television
92% of TVs advertised on Divar last year were second-hand. Of course, not all of these ads lead to a transaction; However, based on the average carbon dioxide emissions for each new television set produced, TVs sold over Divar last year prevented nearly 73 million kg of carbon dioxide from being released into the atmosphere. Note that due to the manufacturing technology of new televisions, the amount of carbon dioxide emissions during their production is less than that of old televisions. Of course, if the traded TVs include old models, the extent of preventing the release of this gas will be higher than this limit.
Laptop
87% of the types of laptops advertised in 2023 were second-hand items. According to the average CO2 emissions for these two types of computers, the second-hand devices that Divar users have traded through this platform during this period have prevented the production and emission of more than 180 million kg of this greenhouse gas. Also, this buying and selling of these laptops has saved 605 million Liters of water.
Wooden furniture and household appliances
Among the furniture and wooden accessories advertised during this period, 79% of the items were second hand. The amount of carbon dioxide emission for the production of wooden accessories is very high. An important part of this carbon dioxide is released during the wood processing stage. Although all the ads of second-hand wooden wall accessories did not lead to transactions last year, the same number of second-hand furniture and wooden accessories that users traded last year prevented the emission of 543 million kilograms of carbon dioxide.
Cell phone
73% of all advertised mobiles are used devices. Even though the technology of producing all kinds of mobile phones is very advanced, the amount of water consumption in this industry is still very high. For this reason, buying and selling mobile phones last year through Divar ads saved 111 million liters of water. It has also prevented the release of more than 6 million kilograms of carbon dioxide.
Game consoles
Used game consoles are very popular among Divar’s users. 66% of consoles advertised last year were second-hand items, a significant portion of which were traded through Divar. The production of this number of consoles is equivalent to the release of more than 28 million kg of carbon dioxide and the use of more than 56 tons of plastic. Of course, buying and selling these second-hand consoles has helped the environment as much.
There is no miracle!
The main goal of Divar is to provide the best services to its 53 million users so that they can transact with each other more easily and securely on this platform. Of course, buying and selling second-hand items among such a population can boost the circular economy to the same extent and thus help the earth and the environment. The land that until further notice is the only refuge of our generation and future generations. that is all!
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