Herlife app, which was initially launched as a menstrual tracking tool for women, is now becoming a key player in the digital health space with the addition of two new features “Clinic” and “Store” to its platform. Farshad Ebadi, Herlife’s business manager, believes that the purpose of this development is to complete the value chain and respond to the ever-increasing needs of users.
“Clinic”: a new way to provide specialized online counseling
According to Iran digital economy annotation, Herlife has given users the opportunity to benefit from online and specialized medical consultations by adding the “Clinic” section.
This department, which was developed in cooperation with the Family Health Research Institute of Tehran University of Medical Sciences, provides a wide range of medical services in categories such as gynecology and obstetrics, nutrition, psychiatry and other fields. Explaining this feature, Ebadi says: “This is the first step of Herlife’s effort to become a comprehensive platform in the field of digital health, and users will soon be able to benefit from telephone consultations in addition to text consultations.”
“Store”; A new approach to selling health and wellness products
Herlife’s “Store” section has been launched in the PWA version of this application, and users can purchase various health and wellness products through this. Ebadi explains that the Herlife store is in no way trying to compete with the big online stores, but its main goal is to provide quality health-related products. According to him, in the next 10 days, this section will be activated for all users, and Tehran’s users can receive their products on the same day of placing the order.
strategic vision; Moving towards a personalized digital health experience
Herlife’s business manager explains that plans are being made to personalize services based on data collected from users. “This is the beginning of a new path that allows users to choose the best health path for themselves using health data and personalized recommendations,” he says. We intend to uniquely guide users at every step and provide a digital health experience with value beyond a typical app.”
Marketing and business development plans
With more than a million active installs, Herlife now has a strong foothold in the digital health market, and according to Ebadi, it has bold marketing plans for the coming year. He adds, “Herlife plans to expand its user base with strong marketing strategies and become a key player in the digital health market.”
Herlife is one of Zarino’s brands under the CEO Shahram Shahkar. Zarino, the innovative and digital arm of Zarin Roya Group, owns brands such as (MyLady, MyBaby and EasyLife).
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