Eva’s smart assistant is developed based on GPT-4 and can change the landscape of Iran’s tourism industry
According to the Iran digital economy annotation, Safarmarket unveiled the smart assistant “Eva” today. The intelligent travel assistant “Iva” communicates with the user through text or voice messages and provides all kinds of travel services such as searching for tickets, planning a trip, and introducing the destination’s sights. Eva will soon be available to Safarmarket users in a limited way. In this press conference, we also witnessed the real test and acceptable performance of Eva.
Safarmarket, as one of the pioneers in the field of online travel sales services in Iran, has announced the goal of offering Eva Assistant to improve users’ travel experience and help them reduce travel costs. Eva’s smart travel assistant has been developed based on the large and up-to-date language model GPT-4 and has been trained based on Safarmarket and Iranian market information.
Mehdi Najafi, the CEO of Irsa and the founder of Safarmarket, said in this event that Irsa changed the rules of the game in 2013 by launching the first online service platform for travel sales, and now the introduction of smart assistant Eva can repeat this event in the country’s tourism industry. . According to Najafi, saving money and time is still the main concern of online buyers of travel services, and AI-based travel assistant can solve these concerns.
300 thousand billion toman tourism market in Iran
Najafi says that according to the latest research, more than 3000 travel agencies in Iran provide services to more than 35 million passengers, and the financial turnover of this market reaches about 300 thousand billion tomans. Of course, the economic conditions of the country have caused people’s purchasing power to decrease drastically, and the first option that is removed from people’s shopping basket is the cost of entertainment. Eva can offer the user the best travel time at the lowest cost and help travel economy.
One of the advantages of EVA is the development based on the Marketplace model, which helps to gain the trust of the audience and leaves the user’s hands free to choose. Najafi says that people basically like comparison and by doing this, they achieve clarity. Eva provides this feature easily to users.
EVA smart assistant performance test
In this press conference, the CEO of Safarmarket demonstrated the capabilities of Eva live to the attendees. Of course, like all live tests in real conditions, the EVA test was also accompanied by problems. However, EVA’s performance can be considered acceptable for now.
Eva can understand phrases like “flight from Tehran to Kish for December 19 for one person” and show you the available flights. It also provides you with a price comparison by searching three days before and after your desired date. Providing weather information on the day of travel is another feature of Eva. You can also ask Eva to provide you with a “5-day itinerary to Berlin” or other domestic and foreign destinations, or to explain the “conditions for obtaining a Schengen visa”.
Najafi said about the learning and personalization capabilities of this smart assistant based on the tastes and behavior of users:
Eva now provides you with a large amount of information based on the processing done and is a huge improvement over the original version. Personalization is the task of artificial intelligence, but currently this service collects user information and the possibility of personalization has not yet been provided for it. However, in the future and probably within the next two years, this possibility will be provided.
Najafi also said about providing the smart travel assistant service to other companies: “Our goal is that this service is at least available to universities, but we still don’t have the necessary infrastructure. Safarmarket does all the expenses personally and the limitations of financial resources and technology put pressure on us. However, we would like to develop the artificial intelligence project in other fields as well, including the field of financial services.
To access this tool, you can refer to the dedicated page of Eva’s smart assistant on Safarmarket website. This smart assistant will be available to Safarmarket Android application users from the beginning of December this year.
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