The experience of “Kourosh Company” showed that “E-symbol” is not a suitable indicator for trust

The events that have happened to internet businesses and their users so far show that this symbol is not an indicator for measuring users’ trust

In its more than a decade of existence, the e-symbol was always meant to be an electronic trust symbol for websites. A mandatory icon for websites that require it to receive a payment gateway. But does this symbol have its main function, i.e. “creating trust“? Various experiences, from “Saman Coin” to “Kourosh Company”, show that this is not the case.

So far, many criticisms have been raised about the mandatory and useless nature of this symbol by various people active in the field of internet businesses. The opinion of all these people about the issue of the electronic trust symbol was that this mandatory symbol is an obstacle in the path of the country’s e-commerce growth and development and destroys innovation.

The story of Kourosh Company’s fraud (even though its website had an electronic trust symbol) is a confirmation of this story; A website that happened to gain the trust of users by using this symbol. In fact, this symbol has found a function against itself.

“Diba Mousavi”, a person who declares himself to be the representative of the lost property, said in an interview with reporters that two factors made trust the Kourosh company: the advertisement of celebrities and also the symbol of electronic trust.

This is not the first time that an online store commits a violation and gets blocked despite having an electronic trust symbol. One of these events is related to the story of the Saman coin, which, despite having this symbol, caused a lot of damage to the buyers. At that time, E-symbol announced that the Jewelry Union should be accountable for the activities of this institution.

Not long ago, Hamidreza Zulfaqar, the CEO of Pizito, told reporters about the lack of a symbol that this symbol was supposed to reduce the possibility of violations and illegal activities, but it is actually a rework that does not provide a new service. He also emphasized that this government indicator has no other function except stone-throwing, and this is the beginning of the problem of businesses with this symbol.

This symbol, as its name suggests, was supposed to be a measure to build trust and confidence among users of electronic services. There is a lot of emphasis on this topic in the content of the E-symbol website. As stated on the e-symbol website, the existence of the e-symbol makes the buyer feel secure that his information is safe and in case of misuse of personal information, the user can refer to the legal authorities to complain about the offending internet business.