In order to improve the user experience and make it more convenient for publishing ads, Divar has added a new AI tool (AI for ads) to edit photos and remove furniture to its platform.
Professional and high-quality photos that can show the details of the home or office environment are considered one of the most important reasons for increasing ad visits and calls for buying or renting property. Normally, it is difficult to move the furniture to take clear photos of the property. In addition, the ambient light conditions do not allow taking professional photos.
According to Iran digital economy annotation, the free “Rootoush” service, which has now started its work as a test for publishing ads in the real estate category of Isfahan and Mashhad cities, can use artificial intelligence to correct the light and color of photos and remove furniture from home or office photos.
Cleaning furniture like a piece of cake
The “Furniture Remover” tool of the “Rootoush” service uses artificial intelligence to remove all the furniture seen in the photo in a few minutes and deliver a photo of an empty house or office without the hassle of moving things! This artificial intelligence tool does not add anything to real estate photos in order to preserve the originality of the photo and only uses the components in the image to expand and reconstruct the image.
This artificial intelligence model has been trained for a long time with different real estate photos, and therefore it can deliver photos without furniture in less than a few minutes.
This service, which is available to users from the ad completion section and other supplements, uses artificial intelligence to transform ordinary photos taken by users into professional photos.
Guide to using Rootoush (AI for ads)
According to Divar newsroom, currently “Retouch” offers two tools for editing users’ photos: improving images and removing furniture. After registering the ad (currently selling and renting real estate in Isfahan and Mashhad), the user can go to the section “Completing the ad” and then other supplements and select the “Rootoush” service.
Rootoush requires two permissions from the user to access the information recorded on the wall:
1. The contact number that is used to enter the Rootoush service and send an SMS notifying that the photos are ready.
2. Access to the advertisement photos before publication for editing and correction.
After the permissions are approved, the photos registered for the ad will be displayed in “Rootoush” and the user can select the photos individually or in general.
“Rootoush” with the slogan “make your photos professional” currently provides photo enhancement and furniture removal tools to Divar’s users. After selecting your photos, you can choose either photo enhancement or furniture cleaner from the drop-down menu.
After modifying the photo, the download link of new photos will be sent to the user via SMS and he can replace these photos in his ad.
Advertisement with professional photos
Many people may have used photo editing tools on their phones. These applications usually have preset filters that they apply to photos. The “Rootush” image improvement tool, without depending on your phone, uses artificial intelligence of light and color, corrects contrast, harmony of colors and the color of the sky in outdoor photos and improves the quality of photos.
“Rootoush” is one of the services that have been added to Divar as part of the new “next to Divar” solution. By using this solution, now wall users can use the services of other companies and startups in the transaction process.
This tool is supposed to be available to all users soon after the trial period.
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