In the last 5 years, 37 million Divar’s users have only posted free ads. 75% of users have only used Divar free and on average every Iranian has registered 6 free ads.
According to Iran digital economy annotation, in the last 5 years, more than 37 million users of Divar who have registered on this platform with their mobile numbers have only registered and published free ads; It means more than the population of Canada and Saudi Arabia!
In the same period (between 2019 and 2023), the total number of ads that Divar’s users have published on this platform without paying any fees reaches more than 540 million ads. In total, more than 75% of Divar’s users have used this platform only for free.
If we divide the number of ads by the population of Iran (88 million people), the result becomes even more interesting: on average, every Iranian has published more than 6 free ads on Divar during this period.
From buying and renting houses, to selling cars or motorcycles and bicycles. From finding books and magazines, to fostering pets that need new homes and owners. From searching for work and jobs, to buying kitchen appliances, phones, laptops, and other household necessities, or even buying children’s favorite toys.
People who live in any of the cities that have the possibility to use Divar, and usually most of them use the free ads of Divar for their work. People who do not need money to be registered on Divar, nor more than a few minutes of time, to fit on the longest and busiest Divar in the world. But what was the situation of free ads on this platform in the last 5 years and what share of Divar’s users use free ads.
Leading home and kitchen in Divar!
When it comes to Divar’s ads, usually everyone thinks of real estate and automobile categories. But most of the free ads are not related to any of these categories and happen to be related to life and families.
During the last 5 years, 131 million free ads have been published in the category of home and kitchen appliances on Divar, which is the leader with a difference between the free ads of other categories.
Vehicles (81 million), personal items (76 million), entertainment and leisure (72 million), real estate (69 million), digital goods (59 million), services (31 million), equipment (18 million), social (5 million) and employment and employment (4 million) ) have the most free ads during the years 1398 to 1402 respectively.
Divar has made it possible for everyone to buy and sell and make transactions simple and convenient. It doesn’t matter where users live, they just need to pick up their phone and enter Divar…
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