Divar started working on July 11, 2012 with the aim of buying and selling without an online intermediary. Devar’s brand privilege has been registered by “Agah Pardazan Houshmand” (Special Shares) in all legal authorities.
The history of Divar
According to Iran digital economy annotation, Divar started its activity on July 11, 2012 with the aim of providing a platform for direct buying and selling in Iran. Divar brand today operates under the ownership of “Agah Pardazan Houshman” company. This company was launched in 2012 with the aim of better organization and development of online advertising services and was placed in the category of innovative knowledge-based companies.
The services of registering and reviewing Divar’s ads are available to users on all popular platforms, including Android, iOS and the web. At the end of September 2022, Divar Android application has the highest number of active downloads and installs in the country after Bazaar application with more than 24.4 million active installs on Android phones. The service of publishing and searching ads on Divar is currently available to users in more than 370 cities and countries. Ads are published in a variety of categories from real estate, vehicles and digital goods to employment and business services.
Since 2020, in order to be more efficient and provide services to businesses, by making changes, Divar launched dedicated services for active businesses on its platform so that business owners can sell their goods and services on dedicated pages more quickly and easily. Among these services, we can mention the agency panel and real estate consultants, the dedicated panel for car showrooms, and Divar’s store panel. Goods sellers can own an online and exclusive branch on Divar and have access to the wall’s tens of millions of customers.
With the benefit of strong infrastructure and advanced technologies, Divar has continuous development and improvement processes of its services. Using tools such as cloud infrastructure, machine learning, image processing, natural language processing and other up-to-date technologies, Divar’s technical and support teams improve the process of publication, search, filtering and communication in advertisements for users day by day.
The service development and optimization process is an inseparable part of Divar. We are always trying to maintain the position of the largest online reference in Iran, according to user feedback and constant reviews, to add newer and better services to our collection.
Divar’s business partners
– Pishgaman, as an independent company, cooperates with Divar and is considered to be the main arm of support and close communication with users.
– Karnameh started working with the aim of creating a better user experience in car buying and selling and as a complementary service to Divar, by providing on-site car expert services and customized sales.
Divar’s social responsibility
Divar was the platform for the activity of 53 million unique phones in 2021. The daily publication of more than 383,000 ads and 152 million visits per day has made Divar one of the most influential platforms in the country’s online platform.
Therefore, Divar is not just a simple business and tries its best to fulfill its role and responsibility towards users, society and the environment. In addition, all people who join Divar can contribute to the definition and implementation of projects related to social responsibility. Actions such as helping NGOs to preserve and protect Zagros forests, making it possible to report users on the Divar’s chat to increase the safety of women, making it possible to use the application for visually impaired people, and removing ads related to the purchase and sale of prohibited animal species, are just examples of Divar’s activities are in line with social responsibility.
