Saeid Mohammadi, the co-founder of Digikala, at the Iran TechSummit event, said about the development strategies of Digikala that the company seeks to become a One Stop Shop or an integrated shopping destination, so that all the needs of users in various fields from consumer goods to supermarket products, food and Even provide audio and text content services.
According to Ideaagency, according to him, at the moment, this path is in the test stage and can be seen by about 5% of users in the Digikala application. Saeid Mohammadi emphasized that Digikala is trying to provide added value to its users by creating a value chain, and at the same time, it will avoid services that create a negative user experience.
Masoud Tabatabaei, the CEO of Digikala, also announced in this event that the company is looking to create a platform so that stores can offer their products alongside social networks. He emphasized: “I never said to close Instagram; Is it possible to be more closed than this! The goal is to compare Shaparak transactions with card-to-card transactions and check their growth rate.
Tabatabaei explained that exact information on the number of card-to-card transactions is not available, but the growth of Shaparak transactions has not been as expected due to tax exemptions in card-to-card transactions.
He also said that Digikala has several projects under development and its main goal is to become a One Stop Shop , a place that can provide all consumer goods needed by customers.
Tabatabaei further pointed out that the main challenge of digital goods is more in the field of supply and not demand. He said “A lot of customers ask us, ‘Why don’t you offer discounts on Black Friday?'”. And he explained that in international markets, if a product is not sold on Black Friday, the seller is forced to pay storage fees, but in Iran, if a product is not sold, he will make more profit and can sell it at a higher price the following year, so it is an incentive.
Masoud Tabatabaei, CEO of Digikala: With the limitation of iPhone sales, 30% of the market was out of our reach
Massoud Tabatabaei, the CEO of Digikala, announced at the Iran TechSummit event that Digikala is not present in some market categories due to regulatory restrictions and this issue has caused the company to lose a share of the market.
He emphasized that about 30% of the goods market is not in the possession of Digikala, and in particular, Digikala has no share in the sale of iPhone models 14, 15 and 16. Tabatabaei pointed out that despite the fact that more than 1.2 million iPhone devices are active in the country’s network, Digikala’s share of this market is zero percent, while the iPhone has always been one of Digikala’s best-selling products in terms of rial value.
Tabatabaei clarified that this absence is not due to the weakness of Digikala’s performance, but rather the result of the restrictions imposed by the regulator. He added that despite trying to sell the iPhone in the Digikala physical store, this license was not given to them because of the Digikala brand.
He also said that Digikala’s physical store will start by offering digital goods in three categories and in the future, based on the store’s experience, other categories will be added.
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