Card readers will remain in Iran

E-commerce activists believe that despite the expansion of payment methods, card readers will remain at least in Iran and it is necessary to update old card readers to provide better services to customers and business owners

According to Iran digital economy annotation, in the panel “Evaluation of business development opportunities through bank card readers”, Sadegh Faramarzi, a member of the board of directors of the Federation of Consultants and Management of Iran, reviewed the history of card reader devices and considered the changes of the new generation of them as software changes compared to the past and said: In the first years of working in this field, we always expected hardware changes. For example, the device’s printer becomes faster or some of their tools change. Change in the application domain is difficult and takes a long time.

According to Faramarzi, while new ideas for card reader technology have always existed, limitations have been the main reason for the inability to make changes to card reader devices. In this regard, he said: We were looking for a solution to consolidate different service points in one place or to install related software on one device according to the needs of different users. such as Dongyi payment tool or various software for paying wages in restaurants and gas stations. The dreams of our past years are used today by the new generation.

Mehrdad Haddad, Director of New Technologies of Pasargad Bank, compared the evolution of card readers to the arrival of smartphones in the market and said:

The evolution of card readers that can be connected to a platform is similar to what happened before in the field of mobile phones, with the replacement of old smart phones. It happened. If we consider mobile as a means of communication for people on the move, there are businesses in smart phones that the mobile inventors did not even imagine that their influence would be so high. The same thing happens with Android card reader devices. For this reason, we can provide services next to the main payment service that affects the business of card reader device owners.

The future of that banking is invisible

Haddad considered the move towards invisible banking to be the future of this field. He spoke about the need for a platform through which service providers can identify and address customer needs in one place. The Director of New Technologies of Pasargad Bank added: The main story is the facilities that the operating system provides to us to form a platform and the store can get a card reader without the need to go to the bank, so that the seller can instantly see the effect of the transactions in his account. Based on this, the seller can create a customer club and manage his sales and orders.

Alireza Zarei, the business development manager of MegaPay, said about the alignment of different payment services in the advanced countries of the world and considered the existence of new Android card readers as necessary according to the law of store terminals and Moadian system.

In this regard, he added: With the introduction of Android card readers and turning them into a kind of store terminal, we can say that the legal requirements of each of the guilds will be easily fulfilled and the invoice data will be sent to them. With this device, the entire sales process is implemented in an Android device, and people can use it to solve their legal problems without worry.

Zarei considered the personalized store terminal, the possibility of placing different goods in the card reader device and the special pattern of issuing invoices among the advantages of these card readers.

logistic; Behind the scenes of digital transformation

Reza Samizadeh, CEO of Fakher Holding, reviewed the opportunity to develop businesses using Android card readers from the perspective of open innovation and logistics. He considered the success of large e-commerce companies because they were able to move goods from one place to another at the right time and at the right price.

According to Samizadeh, the most important advantage of e-commerce companies is the concept of logistics. In this regard, he said: Logistic has always been behind the curtain and e-commerce companies have always been the engine of digital transformations. Logistics was being forgotten, while it was always changing, and e-commerce companies could come forward through this medium.

Soheil Nikzad, the chairman of the Kioosk platform board of directors, examined the intersection of the crypto world and the field of physical card readers from the perspective of two areas and said: Regardless of the crypto narrative, people like to use the hardware provided in their work. In addition, despite less creativity, if the crypto world is connected with the current payment mechanism, more financial circulation will happen.

Technology does not go back

Nikzad considered the central banks and the payment laws of the countries to be the factors that determine the ceiling of the creativity of payment systems and added: more than half of the income of Iran’s payment industry is deposited into the account of a company, and any creativity that destroys the scope of its authority is prohibited.

He considered the path of card reader technology to be upward in the past years and said: I don’t think technology will go back.

Mohammad Sabri, the CEO of Dibayaran Company, said that Android card readers are not taken seriously in the payment network: The superiority of Android card readers is their cost and this is an issue that we do not pay attention to. Because these devices are produced in large volume, they cost less and in addition offer many benefits to the customer. For example, by using them, when the postman delivers the mail, he can ensure that it has been delivered to the person himself. Or in the devices of some brands, there are fingerprint sensors or cameras.

According to Sabri, the issue of the security of these card readers is one of the concerns of the users, because in the old card readers, limited information was exchanged, and with the new operating system, these devices, like mobile phones, will contain a lot of information.

Android card readers and the security challenge

Regarding the security of these devices, Sadegh Faramarzi added: We own an Android program and our risks are higher, but innovation brings risks. Android card reader is not more than a tool and the thought that governs it is important.

Faramarzi said about the movement of the advanced countries of the world towards account transactions instead of cards: New tools allow you to pay on your mobile phone, smart watch and any other device. The regulator must accept that the type of financial industry is card-to-card and account transaction payment and no one uses a card reader.

According to him, if we look at these devices beyond a tool, we have neglected their possibilities.

At the end of this panel, Soheil Nikzad talked about the remaining of card reader devices as a tool for physical acceptance and customer authentication. According to him, the future of the payment industry will be more diverse with new card readers.

Reza Samizadeh, however, considered the gradual change in card reader devices to be the future of this path and said: the concept will remain, but the form will change.