June 2024, “Yektanet” unveiled digital billboard campaigns with the approach of improving brand awareness of businesses. Audiences can interact with advertisements for the first time in these advertising campaigns, and the element of creativity and innovation can be seen in them.
According to Iran digital economy annotation, Recently, the “Calin” campaign with the slogan “Calin be, you should be” was implemented in the digital space of several prominent media in the country, including Varzesh 3. During this period, the ads on these websites were almost completely off and only Calin’s interactive ad was active.
In the “Calin be, you should be” campaign, which was widely carried out in June and July 2024 on various channels, the strategy of creativity and the use of artificial intelligence was used as a way to engage the audience.
Hesam Yazdkhasti, the marketing manager of the Calin brand, says: “In this campaign, Calin intended to achieve his goals by using the digital music billboard for the first time, which is to use creativity, music and art.”
Yazdkhasti adds: “In Calin’s think room and in cooperation with the marketing team members, we decided to engage the audience by using a combination of digital billboards and music, to get away from the usual saturated atmosphere of some types of internet advertising and to make the audience interested in “The space of Calin’s campaign goals will be closer.”
In this advertisement, Calin’s cheeses were designed and implemented in the form of a piano, and users interacted with them to play Calin’s music, and at the end, Calin’s “Call to Action” competition was revealed.
According to “Mehran Pakand”, the advertising manager of Yektanet Digital Billboard, 7% of the audience had played the piano correctly, which is a significant interaction in digital advertising.
He also mentions that cooperation with different brands and various media in this field continues. So far, brands and media have received very well.
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