“Blubank has approximately 63% of the market of neobanks and digital bank branches.” This is the news announced by Blu bank Marketing Manager.
According to the Iran digital economy annotation, in response to the question of how the Central Bank’s recent decision will affect the promotional activities of this new bank, the manager of Marketing Blu bank said: “The new banks that have been formed in Iran cannot operate as an independent bank for the time being and are a subsidiary of a parent bank. Blu bank definitely belongs to Saman Bank and we see Blu bank next to Saman Bank in all advertisements, which is good because it creates trust among users.”
According to this resolution, which was approved a while ago in Azar, the neobanks that have been doing business until now can no longer use their brand name independently, and the name of the credit institution and the bank that they are a subsidiary of must be mentioned.
Referring to Blubank’s procedure to introduce this new bank in all communication channels with its customers, Sheikh Sofla says: “Right now, we have to include Saman Bank’s name in all our communication channels with our customers, which makes information and advertising somewhat more difficult. For example, it should be registered at blubank.sb24.ir.
Blu bank; Traditional and radical
Blubank’s marketing director considers breaking tradition as a competitive advantage of this brand, but he criticizes the limitations that exist in this direction for some brands: “In environmental advertising and campaigns, we are required to follow a series of guidelines, for example, we cannot use teasing opening for our products. let’s use Meanwhile, many brands are able to use this advertising model.
Regarding the amount of user attraction during advertising campaigns, he says that in the last advertising campaign that took place in the early days of the campaign, the number of account openings more than doubled compared to normal days, and in the current situation, it is more than 50% before that time.
Changing the quality of Blubank cards in different import series
He goes on to talk about the change in the quality of Blubank cards in different periods and considers the reason for this to be Blu bank’s limitations in the issue of card supply:
“We are facing very limited resources in Iran. However, our desire is to offer higher quality even if the cost increases. At one point, we decided to color the meat inside the card and we got positive reactions. But we import some card accessories from different countries and the quality may be different in each series of imports. However, we always try to order the best quality for blu bank cards and this route is optimized every day. In this regard, we have negotiated with various suppliers so that the quality of the product is always better.”
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