Annual report of Gahvare Digital Marketing agency: cooperation with 21 brands in the field of mother and child in 2023

According to the annual report of Gahvare Digital Marketing Agency , Gahvare application with more than 2 million users since its inception in 2023 has provided the agency with cooperation with 21 brands.

According to Ideaagency, Gahvare Agency, as a specialized department of business communication with brands (B2B), considers its main mission to be the specialized identification of products and services needed by mothers. As a reliable parenting authority, this agency introduces the services and products needed by mothers to them.

Also, the Gahvare agency helps mother and baby brands to establish a constructive relationship with their target community and introduce them to their products.

PinoBaby, MyBaby, Dr. Abidi, Zypod and FullTime are among the 21 brands that cooperated with Gahvare last year and used Gahvare media in their campaigns. It should be noted that since the beginning of the work of Gahvare agency, 70% of the customers were satisfied with the results obtained after the first advertising campaign and continued the second cooperation with Gahvare .

Gahvare application provides content related to pregnancy and childbearing, and therefore it is interesting for pregnant women and parents who have children under 6 years old.

According to the annual report, the number of users of this application is more than 2 million, and about 500 thousand of them registered last year (2023). This year, there were an average of 450,000 monthly active users in the Gahvare, and the average time spent in this program was reported to be about 10 minutes.

In terms of age statistics, it should be noted that the age range of 18 to 24 and 25 to 29 with percentages close to 30 and 29 constitute the majority of Gahvare’s users.

The market research conducted among Gahvare users indicates an increase in their awareness of brands after advertising campaigns. For example, the PinoBaby brand managed to increase the awareness of its brand among users by 20% by advertising in the application, website and Instagram media.