The first Market Way event, a market research conference, was held today, on the 1st of Aban 1402, at the Olympic Hotel in Tehran.
According to IDEA, Market Way is a specialized marketing research conference that is held every year with an innovative and knowledge-focused approach, and with the presence of senior managers from various companies and organizations. Market Way provides a practical and scientific solution for exchanging ideas in a process that helps businesses grow and introduces them to the latest market research experiences.
On the other hand, market research industry professionals at Market Way will gain a more precise understanding of the new market needs. In Market Way, new ideas, experiences, achievements, and the effects of market research are introduced and shared.
This event is organized by the “Market Way Marketing Research Conference Organization Council,” which was established in collaboration with several active companies in the market research industry. The motivation of this council is based on the belief in the principle that the excellence of the market research industry and the expansion of data-driven decision-making culture in companies and organizations depend solely on the collective action of industry professionals.
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