Adplay platform has started its activity with the aim of providing interactive advertising and product placement in mobile games.
According to Iran digital economy annotation, The platform provides an opportunity for businesses to display their ads on more than 20 popular mobile games with a total of 65 million installs and a capacity of at least 120 million monthly views.
Product placement ads in mobile games create a lasting impression on the audience without interrupting and as part of the user experience. In fact, advertisements are presented as part of the flow and story of the game. AdPlay is trying to create a transformation in the landscape of the advertising industry by adding the role of agency to advertisements in the context of mobile games.
Adplay believes that in-game interactive advertising (Advergaming) creates a new opportunity for more creative and different communication. Due to the growth of mobile games and the wide diversity of its audience, AdPlay provides a special opportunity for businesses to present their advertisements in a seamless and unobtrusive environment. By placing products directly into the story and flow of the game, Adplay ensures that brand messages are engraved more deeply in the minds of users and create a more lasting experience for players.
According to the report of ” National Computer Games Foundation “ in 2021, the number of Iranian players was estimated at 34 million , of which 96% used mobile phones to play. With a compound annual growth rate of 7%, this number is estimated to have reached more than 38 million people in 2023. In addition to the high number of contacts and the tendency of generation Z, mobile games, relying on the interactive role of the user, as the most engaging entertainment media, create unique opportunities for business advertising.
Also, the market value of the video game industry in 2022 is estimated to be around 214 billion dollars, which is more than twice the total of the music and cinema industries. Recognizing these capabilities, AdPlay allows businesses to provide in-game advertisements as well as create revenue-generating opportunities for game companies and studios.
At the moment, Adplay cooperates with 20 popular Iranian games such as “Golmorad”, “Mafia Nights”, “Quiz of Kings”, “Amirza” and “Sofrehchi”. It also has the ability to offer more than 15 interactive advertising and product placement models, which can be referred to as “placing objects in the game environment”, “custom brand events” and “storytelling in game stages”.
In addition to product placement in mobile games, Adplay offers product placement services in other display platforms such as video content, physical spaces, and gaming. Unlike similar and banner ads in applications and games, this advertising model does not harm the player’s user experience and does not lead to a decrease in the number of game users. With the growth of this type of advertising for Iranian games, a stable income stream is formed, which will help the business growth of game studios.
Advantages of Adplay advertising solutions:
– Creating deep interaction and role-playing of the user in advertisements
– Seamless integration of ads with game content, without interrupting or disturbing
– Targeted access to audiences with diverse and classified demographics
Adplay, by analyzing the target community of businesses, offers a package of suitable games based on the audience match. Then, in cooperation with game studios, it designs and implements advertising campaigns interactively as part of the story and flow of the game. During the campaign, it is also possible for businesses to monitor the results in real time. Adplay is ready to provide services to various industries and has cooperated with famous brands such as “Khanoumi”, “Filimo” and “Tabdeal”.
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