Alibaba; The first brand of the tourism industry in terms of audience

According to the latest market research, the Alibaba brand is the first brand remembered in the minds of 49% of the audience in the tourism industry. Also, 84% of the audience knows this brand.

According to Iran digital economy annotation, according to the public relations announcement of Alibaba Travel Company, this brand currently has 49% Top of Mind and 84% brand awareness in the field of tourism. The public relations of this company says in connection with the mentioned statistics, “Previous market research showed that we had 45% in the field of top of mind and 78% in the field of brand awareness of the tourism market audience. Now, in the latest research related to 2024, we came across good results that indicate a growth of 4%. In the field of brand awareness indicators, we have been far behind other players in the industry and we are still maintaining this distance.”

Also, the public relations of this company says regarding the importance of the mentioned data, “Knowing that we are the first choice of at least 49 people out of every 100 people, shows that we have moved in the right direction and despite the challenges that exist in the industry, we have been able to have a strong presence. Keep the audience in mind.  Data on brand awareness also shows that 82 out of 100 people know Alibaba, which means that we have been able to create a worthy travel experience in the minds of different groups of society.