Khanoumi stated in her 2023 performance report that she plans to launch seven new business lines this year; The establishment of Khanoumi’s pharmacy, offline store network and exclusive brands are part of this development path.
According to Iran digital economy annotation, Khanoumi’s sales in 2023 are almost 20 million dollars. Masoud Shahmoradi, the CEO and co-founder of Khanoumi, announced his prediction of the company’s sales in 2024 at approximately 86-96 million dollors. He also pointed to his estimate of 4% share of Iran’s online beauty market and said that this figure will reach 10% in 2024.
2 million registered users in Khanoumi
In the continuation of the report, the number of Khanoumi registered users is more than 2 million people, and nearly one and a half million of them have bought from Khanoumi at least once.
At the end of this report, by presenting statistics and figures of the beauty industry in the world, it is stated that the total revenue of the beauty products market in the world has reached 426 billion dollars in 2023, but the value of the markets of the Middle East and Africa together is 27 billion dollars, and e-commerce by the year 2027 will take over a quarter of the beauty market and become the main sales channel for beauty products.
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