According to DoctorDoctor public relations, DoctorDoctor’s online medical service and appointment platform has redesigned its site user interface and appointment process in order to increase efficiency and make it easier for its users to access the services and in line with its brand values.
According to Iran digital economy annotation, Mahya Asadollahi, the vice president of DoctorDoctor product, said that the most important reason for doing this redesign is to create an optimal and suitable experience for users: “Millions of people use DoctorDoctor’s services every month. In the product design team, our main task is to create a good and comfortable experience for users, as well as to investigate new requirements that arise in this nascent industry.”
Aidin Bahreman, the product design manager of DoctorDoctor, also said: “Actually, DoctorDoctor’s redesign started from a research. After reviewing the experience of users, we noticed their confusion in the way of using our services. There was no integration and easy access to the features required by the user, and it was not possible to add them in the previous design; Therefore, we could not create a suitable experience for our users. For this reason, we decided to redesign the site and the appointment process of DoctorDoctor.
He stated that the main goals of this redesign are easier access to doctor doctor’s facilities, greater coordination between different departments, solving user problems, adding new facilities and creating a smooth experience for searching, choosing and receiving an appointment from a doctor, and added: “We want to reach These goals, speeding up the development of products and creating integration, we designed a dedicated system design and finally using this system design, we created a smoother and better user experience for our users.
He also said about the methods of collecting and analyzing the feedback of the users of this platform: “We communicate with our users through social networks, the support team and other communication channels to monitor their problems and concerns. Accordingly, at the beginning of this project, we went to the information that was available from our users. We started by collecting users’ opinions on social networks, markets and users’ calls to the support team, and we got to reviewing the collected information and observing user behavior in tools such as Google Analytics and Clarity; Finally, we went to some users and interviewed them to directly hear their concerns and understand the details of their needs.
After collecting this information, by creating a funnel in the main product processes, we checked the status of important metrics such as drop rate and conversion rate and identified user problems. In addition, we had to carefully examine the concerns of all the stakeholders in order to gain their satisfaction.
By simplifying the user’s path and creating new facilities, the access of users to Doctor Doctor services was improved. For example, in the process of receiving a turn with a complete redesign of all steps, the information required to receive a turn is displayed to the user at each step
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